Snow Business

Archived Posts from this Category

Grilling the Games

Posted by admin on 16 Feb 2010 | Tagged as: Olympic Dreams, Snow Business

Like many people, I’ve been tuning in to coverage of the Olympic Games—from luge, to moguls, to figure skating—captivated by what feats of strength and grace the human body is capable of. With such worldwide attention and grand-scale showmanship, it seems almost inappropriate to calculate the emissions and “sustainability” of the Vancouver Olympics. Each Olympics aims to be the greenest, and Vancouver is no different. As E wrote in a recent feature “Are the Games Really Green?” there‘s a certain amount of greenhouse gas emissions—specifically 330,000 tons along with ecosystem and habitat damage—associated with creating and hosting the Games that’s just inevitable.

When organizers do build arenas, tracks and buildings, they aim to set a green example. That includes the highly efficient Olympic Village in Vancouver, the temporary home for more than 2,000 skiers, snowboarders, figure skaters, curlers and other competitors, that has been called one of the “greenest neighborhoods in north America” by organizers and the National Resources Defense Council. When the Games have ended, the mini-city’s buildings will be turned into mixed-income housing, and aim for Gold LEED (Leadership in Energy and Environmental Design) certification. A 64-unit building called Southeast False Creek that will later become senior housing is actually net zero—meaning it produces as much energy as it consumes.

Continue Reading »

Lindsey Crushes the Competition

Posted by admin on 25 Feb 2008 | Tagged as: Athletes Take Action, Snow Business

 Lindsey Jacobellis

 

The most exciting competition on television last night was not the dreary Academy Awards with its canned humor and Broadway-inspired musical acts. It was earlier in the day at the Jeep King of the Mountain snowboard and skiing events in Squaw Valley, California, where one of winter sports’ eco-defenders, Lindsey Jacobellis, led another assault in the snowboardcross competition. Jacobellis led easily in the fast downhill race, prompting U.S snowboarding coach Peter Foley to say, “In this race she crushed it and no one really posed a threat to her. It’s awesome that she has that kind of consistency.” In fact, Jacobellis has never been defeated in a King of the Mountain snowboardcross competition—this was her fifth consecutive win.

  And Jacobellis brings green credentials to her high-profile boarding. For the past five years she’s been sponsored by Paul Mitchell hair products, who’ve been using the Olympic silver medalist as a spokesperson for their “Head for Change” campaign. She talks about making lifestyle changes like turning off lights and reusing bags at the grocery store. “It irritates me to see people with plastic and paper bags that get thrown away,” Jacobellis told me in an earlier interview. She and the snowboardcross team are heading to Tamarack, ID, for this weekend’s Visa SBX Championship Series at the Chevy U.S. Snowboarding Grand Prix. Mid-March they head to Sun Valley, Idaho for another King of the Mountain event. For those lucky enough to attend, global activist and cross-pollinating, uplifting, bass-booming musician Michael Franti & Spearhead will be headlining a show there March 15.

What Happened to Winter?: Andrew Ference Takes on the NHL

Posted by admin on 01 Feb 2008 | Tagged as: Athletes Take Action, Snow Business

Boston Bruins defenseman Andrew Ference is committed to turning the entire National Hockey League green. The 28-year-old who came to Boston by way of the Calgary Flames, spent a childhood playing on homemade outdoor rinks in Canada, the likes of which are hard to come by in the rapidly waning days of winter across the globe. He’s convinced that athletes, who spend a lot of their on-season days on emission-spewing airlines, have a role to play in keeping global warming from damaging the seasons that make their sports great. Ference talks green below.

 

Ference on ice

 

Play It Green: In your years as a hockey player, have you noticed a difference in the amount of ice available for outdoor play?  Can you compare winters now to those of your childhood?

Andrew Ference: Well, I’ve noticed a difference in winters in general. When I was playing up in Canada, I just remember the huge amount of snowfall and building huge snow forts. When I’d go out to Banff to go skiing, there’d just be walls of snow as you drive up the mountain. Obviously, I’ve noticed a decrease in that, especially when I was living in Kenmore, which is just outside of Banff. Being around it everyday, you see a lot less than you remember. But, I think the big difference was, I can’t remember if it was last winter or two winters ago, when the Ottawa canal, which everybody skates on, was unskatable for a mass part of the winter just because it didn’t get cold enough.  So, I think that was a big turning point when a lot of people in the hockey community said, “Geez, you know, I can’t go skating in Ottawa in the winter,” which is such a great tradition.  And I’d go out there for Christmas and people couldn’t skate on it. So, if there’s a wake up call that was it. 

Continue Reading »

Climate Change is in Your Face: 5 Minutes with Gretchen Bleiler

Posted by admin on 01 Feb 2008 | Tagged as: Athletes Take Action, Snow Business

bleiler x games

This is how 26-year-old pro snowboarder Gretchen Bleiler recently nailed the gold medal at the 12th Winter X Games in Colorado (her third X Games gold medal in as many years): she laid down a front side 900 melon, back side air, crippler 540, fakey alley-oop, front side 720 and cab 720. Needless to say, she got big air. Said Bleiler later: “I’ve been working on my amplitude.” Not only did her intricate combination leave the judges and hometown Colorado crowd breathless, but she did it all while coolly listening to Wyclef Jean. Bleiler has raised the bar for women in the sport. She owns the inverted spin known as the crippler among female snowboarders. But she’s also promoted herself as one of snowboarding’s resident hotties, as evidenced in her itsy-bitsy bikini poses in FHM in 2004 and naked-except-for-a-towel in Jane in 2006. Her latest pose, as the first female action sports athlete on the cover of ESPN The Magazine, though, is a bit more serious.

 

Bleiler espn cover

 

She’s even holding a snowboard in the shot. While the article fails to mention Bleiler’s environmental commitment, it does talk about her stature among women athletes on her path to first-name-basis status.

 

Bleiler has signed on to the site, www.stopglobalwarming.org, and she’s not afraid to talk about it. 

 Play It Green: Have you witnessed the effects of global warming first hand?

Gretchen Bleiler: Definitely. I grew up in Ohio and we moved to Aspen, Colorado when I was ten. I remember the first year I went to school we had avalanche danger days, the snow was so high in the V-shaped valley. This past season has been one of the hardest being a pro snowboarder. They had to cancel a contest in New Jersey [the Grand Prix last February] because the temperature was too warm to even make snow. And they almost had to cancel the world championship in Europe. It was raining and the half pipe was deteriorating. Climate change is in your face.

 P.I.G.:  Is it dangerous when the conditions grow warmer?

G.B.: There won’t be snowboarding if it continues at this rate. It’s scary. And you go to places in Europe where the glaciers are receding and people tell stories of where the glaciers used to be.

 P.I.G.: Tell me about joining stopglobalwarming.org?

G.B.: Growing up as an athlete, I spent all this time outdoors. Especially as a snowboarder, I’m so conscious of the environment. After the last Olympics, I decided it was important to get behind the cause and expose my world and raise awareness.