Play It Green

‘Veggie Love’: PETA’s Banned Super Bowl Ad

PETA has topped itself again, with an attempt to sex up vegetarian eating with an ad that depicts crawling lingerie-clad models licking pumpkins and fondling broccolli. They figured that was bound to catch the attention of some hot wings-devouring football fans during the hallowed event known as Superbowl Sunday, but, alas, NBC said the spot “depicts a level of sexuality exceeding our standards” and won’t let it run. In order for the network to reconsider the ad, write the PETA folks on their blog, they’d have to cut scenes including:

* rubbing pelvic region with pumpkin

* screwing herself with broccoli (fuzzy)

* licking eggplant

* rubbing asparagus on breast

Of course, PETA, master of controversy, must be salivating itself over the sure-fire publicity its ad is now generating online. Marketing: they’re doing it right.

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Waste is such an un-sexy topic. It’s the dirty secret behind everything we do. Just as we like our meat to come pre-packaged in nondescript forms (as opposed to say, slaughtered in front of us), we like our waste tied in plastic and whisked away to Never Never Land so we can produce more and bag that up, over and over, never worrying much about where it all goes. As someone who suffered from a serious bottled water addiction (and a car that would fill with an embarrassing amount of the left-behind bottles), I know how hard a habit waste is to break. And who could be less inclined to break wasteful habits than a bunch of drunken college students?

And yet, while their football team did not bring them great joy this season, ending the season 5-7, the University of Colorado Buffaloes can still brag about their waste removal. As part of a “zero waste” push, the team’s Folsom Field managed to compost or recycle a staggering 80 percent of their waste during the last four home games. Student volunteers not only stood throughout telling fans what to throw out where, but they stayed up until 2 a.m. at times sorting through the waste according to this Times post. Apparently, while Folsom Field is the largest college football stadium to try the zero waste approach, it took cues from earlier programs at the University of California Davis and Penn State.

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