The challenge
What the business needed.
The platform wanted to connect every lesson with credible action without making exaggerated claims about online learning being impact-free.
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Impact linked to sessions
LinkyThinks
Every tutoring session helps fund verified nature repair.
LinkyThinks funds verified nature-based solutions with every online tutoring session, at a level designed to more than rebalance the estimated footprint of each child’s video meeting.
The approach
How Play It Green helped.
Play It Green used published evidence and clear assumptions to create a practical per-session model, with language that explains what is funded and why reduction still matters.
“I’m extremely glad we began working with Play It Green. We have realised our purpose of only having a positive impact.”
Dan RosenbergCo-Founder and CEO, LinkyThinks
The value created
Practical inside the business. Credible outside it.
- Impact grows with every tutoring session
- A clear link between platform growth and positive action
- Science-led assumptions rather than vague claims
- Straightforward language for parents and tutors
The result