The challenge
What the business needed.
The business wanted each reusable coffee machine pod sold to do more than replace a disposable capsule, while keeping the customer message simple and credible.
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Impact linked to product sales
My Reusable
Positive impact built into every reusable coffee machine pod sold.
My Reusable sells reusable coffee machine pods that replace disposable capsules and connects every sale to verified nature repair and support for The Trussell Trust, without making a climate-neutrality claim.
The approach
How Play It Green helped.
A portion of sales is directed through Play It Green to verified nature-based solutions, while 10% of qualifying revenue supports The Trussell Trust. The claim is deliberately straightforward: each reusable coffee machine pod sold creates positive environmental and social impact.
“Think of us as your eco-friendly coffee enablers. Drink up, plant trees, repeat.”
Eleanor EverittOwner, My Reusable
The value created
Practical inside the business. Credible outside it.
- Positive impact linked directly to each reusable coffee machine pod sold
- A simple customer message without an unsupported climate claim
- Verified nature repair funded as the business grows
- Support for The Trussell Trust
The result