The challenge
What the business needed.
The business wanted a credible way to connect sales with positive impact that would be simple to operate and easy to explain.
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Impact linked to sales
Shire Leasing
Positive impact that grows with every sale.
Shire Leasing connects commercial activity with verified nature repair and social value, creating a repeatable mechanism through which growth generates wider impact.
The approach
How Play It Green helped.
Play It Green links an agreed impact contribution to sales and records the resulting environmental and social value through a shared Forest Garden.
“Our collaboration with the team at Play It Green will mean that every new lease transaction will result in a tree being planted. Simple and immediate action with the aim of making a positive difference.”
Julie HenehanCorporate Development Director, Shire Leasing
The value created
Practical inside the business. Credible outside it.
- Impact increases alongside sales
- Customers and teams can see the wider result
- The model is simple to repeat and report
- Growth creates a stronger evidence-backed story
The result