The challenge
What the business needed.
The parks wanted a simple way to create meaningful impact through the booking journey while supporting causes close to the communities in which they operate.
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Holiday parks
Wood Leisure
Guest stays that repair nature and support local charities.
Wood Leisure links bookings to verified nature-based solutions and charitable giving through a small contribution that remains optionally removable by the guest.
The approach
How Play It Green helped.
Play It Green connects retained booking contributions to verified projects across land, coast and sea. Ten per cent of qualifying revenue supports a chosen good cause, while Wood Leisure shares the collective result with customers, suppliers and partners.
“When you holiday in Scotland you fully appreciate our connection with nature. It is important we all do what we can to improve our environment and Play It Green’s approach was a perfect fit.”
Sarah MacGregorDirector, Wood Leisure
The value created
Practical inside the business. Credible outside it.
- Impact grows naturally with bookings
- Guests retain choice
- Local charities receive valued support
- The result can be shared with customers, suppliers and partners
The result