Consumer Behaviour is Changing – Find Out How Did you know that consumer behaviour aids businesses in deciding what goods and services to produce or provide? Organisations can more quickly identify an unmet demand when they are aware of what customers purchase and how they go about doing so. In short, consumer behaviour drives corporate behaviour and there is great news. […]
Why Sustainability Is Profitable John Elkington first proposed the triple bottom line concept in the mid-1990s. The idea was that by focusing on “people, planet, and profit,” businesses could be made profitable in a sustainable manner. Elkington sought to influence corporate executives with his views and way of thinking. He wanted business executives to find it simple to grasp that they […]
Understand The Reasons Why Sustainability Is Important for Business According to the latest research by WGSN and Informa Markets, consumers are likely to enter a “period of realignment” in the next twelve months that prioritises thoughtful consumption and sustainable living. The recent WGSN poll found that consumers are wanting to embrace ethical and environmentally responsible production processes after “years of rapid industry, technological, and […]
How To Sell Sustainability Sustainability is a must-have for businesses nowadays, but unfortunately, not everyone sees it like that. When trying to embed sustainability within your business, you may have to make a business case for it to management, investors, or even fellow employees. But how do you do this, and where do you start? To help, here […]
Beat The Heat For Good: How To Take Climate Action The past few days have seen heatwaves and wildfires spread across Europe, putting the climate crisis at the forefront of everyone’s minds. For many, this can cause feelings of anxiety and helplessness about the future. Yet, it doesn’t have to be that way. While it’s not a pleasant experience, climate anxiety is a perfectly […]
Green Legislation Is Coming: How Will It Affect Your Business? Countries worldwide have set targets and are aiming to rapidly reduce emissions while protecting the natural environment. This means that an increase in green legislation is guaranteed and, indeed, has already started. While most current legislation only affects large corporations, businesses of all sizes must be prepared for what is coming. This article provides […]
Reading Sustainably: How To Turn The Page On Climate Change Around the world, reading is a favourite pastime for people of all ages. And in the past few years, the number of people picking up a book for fun has only increased due to lockdown. But what is the cost to the environment of all these books, and how can we ensure we are reading […]
Busting Sustainable Business Myths Even though most small-to-medium business owners understand the value of sustainability, when it comes to putting their own green strategies into action, there’s usually something holding them back. Whether it’s perceived cost or feeling like you’re just too small to make a difference, taking those first steps to Net Zero can be overwhelming. To ease […]
World Rainforest Day: What Is It and Why Should You Care? June 22nd marks World Rainforest Day! If you’ve never heard of it before, don’t worry, it’s only the fifth one that’s ever been held. So, what is it, why should you care, and how can you get involved? Why are rainforests important? Rainforests (literally forests where it rains a lot) cover about 6% of the […]
Why Diversity is Integral to Sustainability It’s Pride Month! A time to celebrate the LGBTQ+ community and recognise the impact they’ve had on the world, as well as celebrate how far we’ve come as a society since the Stonewall Riots in 1969. However, it’s also a time to reflect on the work left to be done to make the […]
How Being Sustainable Helps Attract Better Talent Businesses who embrace sustainability often do so out of a responsibility to the planet or to attract more customers. Yet, there’s another reason why they should consider it: to attract better talent. Employees are looking more and more to get hired by companies performing well on environmental sustainability and social responsibility. Take Unilever as […]