Complete Online: Introduction
We’re delighted to welcome Complete Online, a multi-award-winning digital agency based in Lancashire, to the Play It Green community!
Founded by Tom Smith in 2009, Complete has delivered over 4,000 successful digital projects. From websites and branding to full campaigns, their mission is to help businesses grow through creative partnerships, integrity, and results. They recently switched all websites to green web hosting, part of a wider shift to embed sustainability in everything they do.
By joining our Climate Positive Workforce, Complete is taking real action on climate and social impact. Each month, we plant trees, mangroves, and sea kelp on their behalf. Their team also receives weekly education to reduce their footprint at work and home. To complete the picture, Complete has chosen to support Shelter, the charity fighting homelessness and housing inequality across the UK.
We recently caught up with Tom to find out more about his amazing values-led business and why sustainability is now central to their future.
Please, tell us a little about Complete Online.
Complete Online is an award-winning agency in Lancashire. What started as a one-man band has now grown into a trusted, full-service digital agency. We offer a wide range of services, including web design, SEO, PPC, lead generation, branding and more.
We have a specialist team of employees on board who are dedicated to achieving the best results for all of our clients.
High-converting websites and results-driven digital strategies are what we do best. We specialise in developing data-driven strategies and ensuring transparency throughout our processes. Our talented team of marketers, developers and designers work closely to create custom campaigns that deliver results and drive growth for businesses.
We form long-lasting partnerships with our clients, and digital success is our main priority. We pride ourselves on ensuring our core values underpin everything we do: trust, communication and transparency.
Why is sustainability important to Complete Online?
Operating within the technology industry means that we must focus on innovation and performance. Over the last few years, we have seen the impact that ensuring sustainability has on our business, clients and employees.
As a team, we are committed to taking responsibility for our environmental impact and continually seek ways to reduce and improve it.
At the beginning of 2025, we switched all of our clients’ website hosting over to a more sustainable option. We now work alongside Krystal, which utilises 100% renewable energy sources to power its servers.
Additionally, we are a paperless office, which helps to lower our carbon footprint. We encourage online meetings where possible to reduce our emissions.
Being able to give back to the community and environment is something that our whole team is proud of.
Why did Complete Online decide to collaborate with Play It Green?
We decided to collaborate with Play It Green due to their excellent business-focused support. Play It Green makes it easy for us to assess our environmental impact while sharing useful tips for employees.
They pride themselves on educating workforces and supporting businesses to provide more value in a greener market.
Another reason why Play It Green stood out to us is due to their option to donate to charity each month. Within our workforce programme, we plant ten trees per month for our employees, and 10% of our donations go to a charity of our choice. We have chosen to support Shelter, who strive to ensure housing equality across the UK.
What does the future hold for Complete Online?
This collaboration between us and Play It Green supports our mission to reduce our carbon footprint and protect the planet. Complete is hoping to become a B Corp organisation in the next 12-18 months, which highlights our commitment to environmental sustainability.
As a team, we will continue providing our clients with the highest quality services. We are dedicated to learning and educating others on how to be more environmentally sustainable both at work and in our personal lives.
Quotes
Complete Online Managing Director, Tom Smith
“I’m really looking forward to working alongside Play It Green. From the moment I met Richard at a recent B Corp fest, I could tell how passionate he was about helping businesses to become more sustainable.
This partnership is just one of the ways that we are promoting a brighter future for our team, community and the rest of the world.”
Play It Green Co-Founder, Richard Dickson
“I met Tom at B Corp Fest while facilitating a session on sustainability and business. His energy, clarity and honesty stood out right away.
Complete Online is a brilliant agency with a real commitment to doing the right thing, and we’re proud to support them on their green journey.”
Find out more about Complete Online by visiting their website.
Or contact them at info@completeonline.co.uk.
Join Complete Online Solutions in Taking Sustainable Action
By partnering with Play It Green, you can integrate sustainable action, education, tree planting, mangrove restoration, seaforestation and social impact into your life and business operations.
Whether it’s adding nature repair to your sales process, education on sustainability, or strengthening your environmental credentials, the tools and support are there to make it simple.
Every action contributes to restoring the planet.
