Complete Online: Introduction
Climbing Mount Kilimanjaro is an extraordinary challenge, but for Tom Smith, founder of Play It Green member, Complete Online, reaching Africa’s highest summit was about far more than the mountain itself.
In October 2026, Tom completed the six-day trek to 5,895 metres, raising over £10,000 for Lancashire Mind in memory of his close friend Jay Strickland, who died by suicide. It was a deeply personal challenge that brought together friends, family, colleagues and the Lancashire business community to support mental health awareness.
For Tom, the climb was another chapter in a longstanding commitment to helping people, and an opportunity to encourage conversations about mental health that can sometimes be difficult to begin.
It’s also an opportunity for us to celebrate Complete Online, a Lancashire business and member of the Play It Green community whose values extend beyond the services it provides.
Building a Complete Digital Business
Founded by Tom in 2009, Complete Online has grown into an award-winning digital agency supporting businesses across the UK.
Based in Blackpool, the company specialises in website design and development, search engine optimisation, paid advertising, branding and digital marketing. Its approach combines creative thinking with practical expertise, helping clients strengthen their online presence and build lasting relationships with their customers.
Complete’s achievements include winning the Creative Business Award at the 2026 Red Rose Awards and the Digital and Marketing Award at the BIBAs in 2024, recognising the team’s work and continued development.
Alongside its commercial success, the business has maintained a strong connection with its local community, particularly through its support for mental health initiatives.
Kilimanjaro: A Climb with a Personal Purpose
Tom’s decision to climb Kilimanjaro followed the devastating loss of his friend Jay. Wanting to honour his memory while helping others facing mental health challenges, he set himself the ambitious target of raising £10,000 for Lancashire Mind.
The six-day expedition followed the Machame route, taking Tom through challenging terrain and increasingly difficult conditions before reaching the summit.
In preparation, Tom also organised the Mind Over Mountain fundraising brunch at Ivory Tower in Preston, bringing together supporters from the local business community to raise money and awareness.
By the time he returned from Tanzania, Tom had exceeded his fundraising target, raising £10,400 according to his update in October.
A Lasting Commitment to Mental Health
The Kilimanjaro challenge builds on Tom’s established relationship with Lancashire Mind, which he joined as an ambassador in 2025.
Complete Online has previously supported the charity through fundraising activities including its 15th anniversary charity ball, which raised more than £4,000, and a team Tough Mudder challenge in 2024.
These activities reflect Tom’s determination to use his business relationships and personal experiences to encourage openness around mental health and support people across Lancashire.
Complete Online and Play It Green
Complete joined the Play It Green community in 2025 through our Climate Positive Workforce initiative, connecting its sustainability commitments with verified nature repair and regular environmental education.
The business has also taken practical steps to reduce its environmental footprint, including moving its websites to green hosting in 2025.
Alongside these environmental commitments, Complete continues to support charitable causes and its local community, with Tom’s work for Lancashire Mind providing a particularly personal example of the values behind the business.
Looking Ahead
Tom’s Kilimanjaro achievement deserves recognition, both for the physical challenge and for the awareness and charitable support it has generated.
We’re delighted to have Complete as part of the Play It Green community and congratulate Tom on his remarkable achievement, alongside everyone who helped him exceed his fundraising target.
Discover more about Complete and its digital services at www.completeonline.co.uk.