Duchenne UK: Introduction
Duchenne UK has been selected as the ‘Good Cause’ by Ikonic Technology, one of Europe’s largest IT distributors and a proud Play It Green member. This means that 10% of the revenue Ikonic provides to Play It Green now goes directly to the charity to support children and families living with Duchenne muscular dystrophy.
And there’s more good news. Duchenne UK is now available for all Play It Green members, new and existing, to choose as their preferred Giving Partner.
About Duchenne UK
Duchenne UK is the country’s leading charity focused on beating Duchenne muscular dystrophy, a severe genetic condition that causes muscle wasting and significantly shortens life expectancy. The condition mainly affects boys, with most diagnosed by age five and many losing the ability to walk before they’re teenagers.
With a mission to find effective treatments and improve quality of life, Duchenne UK funds pioneering research, speeds up access to clinical trials, and offers vital support to families affected by the condition. Every breakthrough brings new hope to those living with Duchenne and their loved ones.
A personal choice from Ikonic’s Sales Director
This Giving Partner wasn’t chosen at random. Tony Levene, Sales Director of Ikonic Technology, knows first-hand the impact of Duchenne UK’s work. His son Joey lives with the condition and has received life-changing support from the charity.
By choosing Duchenne UK, Tony has combined his personal story with his professional purpose, creating impact that’s both meaningful and measurable.
Tony said: “My son, Joey, has Duchenne, but it hasn’t slowed him down; he is living his best life, and it’s pushed me to go further. At Ikonic, we’ve turned a personal journey into a professional mission, creating something bigger than business. Social value. Supporting Duchenne UK means every step we take is driven by love, purpose, and real impact.”
Green thinking in the tech space
Ikonic Technology has joined Play It Green as part of its sustainability journey. With operations across Europe, the business is already making moves to reduce its carbon footprint and become more planet-positive.
Now, by partnering with Play It Green, Ikonic is actively reducing emissions, repairing the planet through tree planting and sea kelp restoration, and, through the choice of Duchenne UK, regiving to a cause that matters deeply to its Sales Director.
How regiving works
Play It Green’s three-step solution to climate change is simple:
- Reduce your footprint
- Repair the planet
- Regive 10% to a good cause of your choice
That third step, regive, means every subscription, every order, delivers social value, not just environmental impact. Every £1 supports positive change across people and planet. And thanks to Ikonic, Duchenne UK is now one of the options our community can support.
Now available for all members
Duchenne UK has officially joined our list of 50+ Giving Partners. That means any Play It Green member, business or individual can now support the charity by selecting it within their Forest Garden dashboard.
It only takes a moment to switch. Once selected, 10% of any revenue you provide us with will go directly to Duchenne UK every month, helping to fund research, trials, and critical support services.
A word from Richard Dickson, Co-Founder of Play It Green
“I’ve known Tony since childhood and have seen the impact of Joey’s condition. But the support they’d had from Duchenne UK is incredible. It reminded me why we created Play It Green: to connect business decisions with personal values and real-world change. This is what regiving is all about.”
Your subscription. Your impact.
Whether you’re reducing carbon through your business and supply chain, repairing nature by planting trees and sea kelp, or regiving to a cause close to your heart, Play It Green helps you do it all with one simple subscription.
Now, with Duchenne UK on the list, you have another powerful option to make a difference.
Join today, or log in and select Duchenne UK as your Giving Partner. One small action. Two big outcomes. People and planet.
Want more info before deciding? Click here.
