Licensed Trade Charity: Introduction
We’re thrilled to welcome the Licensed Trade Charity to the Play It Green community as our newest Giving Partner!
For over 230 years, the Licensed Trade Charity has provided vital support to people working in the UK’s pubs, bars, breweries, and drinks industry. From mental health and wellbeing services to housing, education, and financial support, they help people when life gets tough, past or present.
By becoming a Giving Partner, the Licensed Trade Charity will receive 10% of any revenue a partner that nominates the gives us. Plus they get sustainability support and education for their team.
We recently caught up with Joby Mortimer, Director of Charity Operations, to learn more about the charity’s work, why sustainability matters to them, and what they hope to achieve through this partnership.
Please, tell us a little about the Licensed Trade Charity.
The Licensed Trade Charity (LTC) is a UK-based registered charity dedicated to supporting individuals who work or have worked in the licensed drinks trade, including pubs, bars, breweries, and related sectors. Established in 1793 and granted a royal charter in 1836, the charity has a long history of providing assistance to those in need within the industry
Services and Support
The LTC offers a range of free services to help individuals facing challenges:
- 24/7 Helpline: A confidential support line available around the clock, offering emotional support, financial advice, and practical guidance.
- Financial Grants: Means-tested grants of up to £5,000 to assist with expenses such as rent arrears, household bills, or school uniforms.
- Specialist Advice: Access to trained counsellors and specialists for support with mental health, housing issues, and other personal concerns
- Educational Support: The charity operates three independent schools, Licensed Victuallers’ School near Ascot, LVS Hassocks, and LVS Oxford, catering to children from the licensed trade community, including those with learning difficulties
Recent Initiatives
In response to the challenges faced by the hospitality sector, especially during the COVID-19 pandemic, the LTC launched the “Because Everyone Needs a Little TLC” campaign. This initiative aims to raise awareness of the charity’s services and encourage individuals to seek support early to prevent issues from escalating
Additionally, the LTC has developed a digital platform offering financial wellbeing tools, including a benefits calculator and bill comparison resources, to assist those in the industry with managing their finances.
Why is sustainability important to the Licensed Trade Charity?
Sustainability supports the LTC’s mission to provide long-term help to people in the drinks trade. It ensures services like grants, education, and mental health support stay available now and in the future.
It also makes the charity more appealing to funders, donors, and partners who prioritise environmental and social responsibility. This strengthens support and brings in values-aligned backers.
By cutting waste and improving energy use, the LTC reduces costs. These savings go straight back into core services, helping more people.
Finally, acting sustainably boosts trust. It shows the charity is responsible, forward-thinking, and serious about its impact on people and the planet.
Why did the Licensed Trade Charity decide to collaborate with Play It Green?
The team at Play It Green are doing amazing things in rebuilding the planet. The LTC garden is something we’re hugely proud of and can’t wait to see it flourish as operators sign up to the initiative. For just £1 (optional) on your bill, consumers can make a huge difference, planting two trees, mangroves and sea kelp and regiving 10% to us. It aligns so well with the LTC, with both parties giving back for the benefit of society.
What does the future hold for the Licensed Trade Charity?
We are on a mission to ‘Transform Lives and Unleash Potential’. We do that through helping people to be the best version of themselves with our support.
But we can do more, with awareness at 49%, we want to reach more people, so for us, it’s simple, we want to:
- Raise Awareness
- Raise Funds
- Help More People
How to Contact the Licensed Trade Charity
If you or someone you know works in the drinks or hospitality industry and needs support, the Licensed Trade Charity is here to help.
📞 Call free on 0808 801 0550
📧 Email: support@ltcharity.org.uk
🌐 Visit: www.licensedtradecharity.org.uk
All services are free and confidential. Whether it’s advice, financial support, or just someone to talk to, get in touch.
Quotes:
Joby Mortimer, Director of Charity Operations, Licensed Trade Charity
“We’d love to see more operators using the Play It Green initiative to not only help support the planet, but to educate consumers on the importance of sustainability and, of course, raise vital funds so that we can continue doing what we do best, helping people and giving them hope.”
Richard Dickson, Co-Founder of Play It Green
“The Licensed Trade Charity is one of those rare organisations that quietly changes lives every day. Their commitment to supporting people in hospitality is inspiring, and I’m proud to help them bring sustainability into the mix. Now, every every tree, mangrove or sea kelp planted can also help someone in crisis. That’s the kind of impact we’re here for.”
Support the Licensed Trade Charity & Take Sustainable Action
By partnering with Play It Green, you can integrate sustainable action, education, nature repair and social impact into your life and business operations. Whether it’s adding nature repair to your sales process, education on sustainability, or strengthening your environmental credentials, the tools and support are there to make it simple.
Every action contributes to restoring the planet.
Want more info before deciding? Click here.
