LINK Strategic Partners x Play It Green: New Member

LINK Stratgeic Partners x Play It Green: Introduction

We are thrilled to announce a new partnership with LINK Strategic Partners. LINK is a renowned strategic communications, stakeholder engagement, and social impact consulting firm led by CEO Michael Akin.

LINK Strategic Partners will join the Play It Green community, actively participating in our weekly sustainability education. This education is focused on reducing their environmental footprint and promoting sustainable practices within their operations and personal lives. Additionally, to support their green journey, Play It Green will plant a mix of trees, mangroves, and sea kelp each month for each team member. This reinforces our shared commitment to ecological restoration and carbon reduction.

Further demonstrating their dedication to community and social responsibility, LINK Strategic Partners has chosen to support Dogs4Rescue. This is done by regiving 10% of their subscription fees to this amazing charity.

We recently had the opportunity to catch up with Michael Akin. We learned more about LINK Strategic Partners’ history, core values, and what the future holds for this impactful company. Everyone at Play It Green is excited about the potential of our collaboration and the positive changes it will bring.

Welcome aboard, LINK Strategic Partners! Together, we are taking a journey towards a greener, more sustainable future.

Please, tell us a little about LINK Strategic Partners

LINK is an international strategic communications and community engagement consulting firm with a “social impact lens.” We are committed to our clients and their communities, which is captured in our name: LINK (Local Insight, National Know-how). As a firm that grows out of a strong legacy of doing work for causes that matter, we combine big-firm knowledge of national and international trends with a “hyperlocal” approach that prioritises access and personal attention for our clients. 

We only take on work that has a deep connection and mission-based approach to benefit our shared communities. Additionally, we carefully target our campaigns and strategies to achieve the best possible results for our clients and their partners. Our world-class and diverse team of professionals lead our offices in Washington, D.C. (HQ), with offices in Manchester and across the United States. The LINK UK Branch was established in 2019 after multiple speaking opportunities and business development throughout the UK since 2014. 

Through the last decade, LINK has developed extensive contacts and partnerships throughout the UK and is headquartered in Manchester. Furthermore, in 2019, we co-located from the University of Manchester and Manchester Metropolitan University offices, after collaborating with them on speaking conferences at the International Town and Gown Association (ITGA) and the United Kingdom Town and Gown Association (UKTGA). Since launching in 2019, LINK has worked with multiple universities, charities, social enterprises, and arts groups throughout the UK. 

We are proud members of both the Manchester and London Chambers of Commerce.

LINK Strategic Partnerships amazing leadership team, Matt Helfrich, Poppy Humphrey, Michael Akin and Jamal Holtz
LINK Strategic Partnerships' amazing leadership team: Matt Helfrich, Poppy Humphrey, Michael Akin, and Jamal Holtz.

Why is sustainability important to LINK Strategic Partners?

LINK is a social impact firm, which means we only partner with clients creating positive change in their communities. Additionally, sustainability is a cause that is important to every community we partner with, and thus, we have run a series of engagements across sectors, helping partners at every phase in their eco-friendly journeys. 

We have partnered with charities, non-profits, education, and corporations. We do this to further their sustainable goals, create strategic plans, and assess and communicate their positive impacts to stakeholders and the media alike.

Why did LINK Strategic Partners decide to collaborate with Play It Green?

Both LINK and Play It Green are passionate about measurable, systemic change. Play It Green features a business model that is both optimistic and pragmatic at the same time. They create powerful and scalable environmental growth. Accordingly, we are huge fans of their vision and want to support their growth worldwide!

What does the future hold for LINK Strategic Partners?

LINK Strategic Partners recently turned 12 years young in the United States and are coming up on our five-year anniversary in the UK. We started as a small business in Washington, DC, and scaled up to be an international firm that tackles global issues in a hyperlocal, sustainable way.

We want to continue partnering with clients across the UK, proving that our model of ‘doing good and doing well’ that has been proven successful in the US is also practical and scalable in the UK and other international markets.


Michael Akin, CEO, LINK Strategic Partners

“LINK was founded on the concept that doing good and doing well are not mutually exclusive. We are a profitable firm that only takes on work that will better our shared communities for the long term. We couldn’t think of a better partner in tackling sustainability issues head-on than Play It Green.

LINK Strategic Partners CEO, Michael Akin
LINK Strategic Partners CEO, Michael Akin

Richard Dickson, Co-Founder, Play It Green

“As soon as I met the team at LINK Strategic Partners, it was clear we shared values around social impact and positive action. It is a proud moment for me as a founder to be aligning with such a value-led organisation and to be able to collaborate with such an amazing team!

Richard Dickson, Founder, Play It Green
Play It Green Co-Founder, Richard Dickson

Play It Green: The Best £5 per Month You'll Spend

Take your business and personal wellbeing to the next level with Play It Green. 

Every £5 in your subscription plants 10 trees and regifts 50p to your chosen charity. If that wasn’t enough we also provide you with weekly education and tools to reduce your personal and business emissions. Helping you to get to net zero, we’ll give you the plan, the marketing content and the ongoing support to ensure you get to where you need to be. 

Our platform allows you to plant a tree with every sale or can signpost you to a Carbon Footprint Report and other providers. Furthermore, our service is taken by G4S, Manchester Central and Shires PLC amongst many others. 

At £5 per person per month what is stopping you?

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Why Not Join Play It Green for £5 per month
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