Sideways Marketing x Play It Green: New Member

Sideways Marketing x Play It Green: Introduction

We are thrilled to announce a new partnership with Sideways Marketing, a dynamic content marketing agency founded by Will Sawney. Sideways Marketing excels in supporting professional services organisations by generating demand through expert content creation. Their services include content strategy, production, and management, ensuring that digital channels are effectively used to accelerate business growth.

Sideways Marketing will actively participate in our weekly sustainability education. This is focused on reducing their environmental footprint and promoting sustainable practices within their operations and personal lives. To support their green journey, Play It Green will plant a variety of trees, mangroves, and sea kelp each month for each team member. This reinforces our shared commitment to ecological restoration and carbon reduction.

In demonstrating their dedication to community and social responsibility, Sideways Marketing has chosen to support Mind charity. They do this by regiving 10% of their subscription fees to this commendable organisation.

We recently had the opportunity to catch up with Will Sawney. Play It Green learned more about Sideways Marketing’s history, core values, and what the future holds for this fantastic company. Everyone is excited about the potential of our collaboration and the positive changes it will bring.

Welcome aboard, Sideways Marketing! Together, we are taking steps towards a greener, more sustainable future.

Please, tell us a little about Sideways Marketing

We’re a content agency for professional service providers – particularly those creating pathways to a more sustainable economy. Content remains the #1 marketing strategy in B2B services. We help businesses develop truly compelling, high-value content. Content that communicates their vision clearly and enables network growth.

Why is sustainability important to Sideways Marketing?

Sustainability is the only option when it comes to securing our future. We love working with businesses who properly ‘walk the talk’. Professional service providers have a huge role to play in creating a more sustainable economy. We are passionate about supporting them to change systems and create positive impact.

Why did Sideways Marketing decide to collaborate with Play It Green?

Play It Green’s community and ethos is something we wanted to be a part of. We love the ability to contribute directly to the solution. However we also recognise that a greener, more sustainable future will require education and evolution – something that Play It Green seems well-placed to support.

What does the future hold for Sideways Marketing?

Our vision is to help businesses sell important services that make a positive impact in the world. We don’t want to grow massive. It’s about partnering with clients who are using professional services to make a positive impact. We’d like “sideways marketing” to become a model for proactive but sustainable growth.


Will Sawney, Founder, Sideways Marketing

“I’m delighted to partner with Richard and Play It Green – a community of businesses engaged in building a more sustainable future. The climate emergency should be humanity’s top priority, and Sideways Marketing is glad to be involved in this initiative that seeks to inspire and create positive impact.

Sideways Marketing Will Sawney, Founder, Sideways Marketing
Will Sawney, Founder, Sideways Marketing

Richard Dickson, Co-Founder, Play It Green

“Following a fantastic one to one meeting with Will from Sideways Marketing, it was clear that we shared a lot of values and want to leave a positive impact on the world. Fast forward a couple of weeks and WIll and his company have joined the Play It Green community and will leave an indelible positive impact on our planet!

Richard Dickson, Founder, Play It Green
Play It Green Co-Founder, Richard Dickson

Play It Green: Empowering Your Sustainability Journey

Ready to take your commitment to sustainability to the next level? With our Climate Positive Workforce, Play It Green stands as your partner in creating positive environmental change. From educational resources on sustainable practices and signposting to sustainable services to initiatives like reforestation, seaforestation and social giving, Play It Green offers a holistic approach to sustainability.

Join us in the journey toward a better world—embrace eco-conscious practices and be a force for positive change in our world. All whilst staying relevant, meeting legislation and aligning with the values of today’s consumers and employees.

Join the Play It Green Community

Sign Up for £5 per person per month
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