Holiday parks
Meadow Bay Villages connects guest stays with verified nature repair and a visible shared record of progress through Climate Impact Bookings.
The challenge
Meadow Bay Villages wanted a straightforward way to connect every holiday booking with positive environmental and social impact, without complicating the guest journey or placing another operational burden on park teams.
The approach
Play It Green connected guest stays to verified nature repair through Climate Impact Bookings. The model gives guests clear information, keeps participation transparent and brings the resulting impact into one visible record that Meadow Bay Villages can share with teams, guests and partners.
“Sometimes the smallest change, like planting a tree for every holiday booked, can have the biggest emotional impact. Partnering with Play It Green isn’t just good for the planet; it’s good for the soul. It turns every break into a legacy.”
Nikki RathieHolidays Director, Meadow Bay Villages
The value created
The result