Meadow Bay Villages: Introduction
We’re delighted to welcome Meadow Bay Villages to the Play It Green community!
This independent UK holiday park operator offers beautiful, welcoming escapes with a strong focus on guest experience and the great outdoors. Now they’re taking their sustainability goals to the next level by rolling out Climate Positive Bookings across their portfolio. The initiative starts with all parks and brings environmental and social impact to every stay.
With the support of Elite Dynamics, every booking now includes the planting of trees to help rebalance the environmental footprint of travel. Guests don’t need to opt in or take any action – it’s already part of their stay. Even better, 10 per cent of all revenue generated for Play It Green goes directly to Meadow Bay’s chosen good cause, Trussell.
Climate Positive Bookings is simple to implement, free to run, and creates a meaningful impact behind the scenes. It brings sustainability to the heart of the holiday experience, adding value for guests and helping Meadow Bay do more for the planet and people with every reservation.
We recently caught up with Nikki Rathie, Director of Holidays at Meadow Bay Villages, to find out more.
Please, tell us a little about Meadow Bay Villages
Meadow Bay Villages is a leading UK holiday park operator offering memorable getaways across scenic locations. Two of their standout destinations, Billing Aquadrome in Northampton and Hayling Island Holiday Park in Hampshire, offer unique experiences for families, couples, and outdoor enthusiasts alike.
Billing Aquadrome – Set within 235 acres of the picturesque Nene Valley, Billing Aquadrome is a nature-rich escape featuring lakes, rivers, and a marina. Guests can choose from modern caravans, luxury glamping pods, and spacious touring pitches. The park boasts family-friendly amenities, including an indoor pool with a flume, an open-air amphitheatre, and the Zen Den sensory room designed for children with additional needs. Recent enhancements include the Lake Club café, a disc golf course, and the “Tough Mutter” dog agility area.
Hayling Island – Just a mile from the golden sands of Hayling Island Beach, this coastal park offers a relaxed island vibe with plenty of modern comforts. Accommodation options include stylish caravans—many with hot tubs, and pet-friendly units. Facilities feature indoor and outdoor pools, a revamped arcade, an adventure playground, and live entertainment at the Showbar. New additions for 2025 include a lido, disc golf course, and the Smash’d Burger pop-up eatery.
Why is sustainability important to Meadow Bay Villages?
Sustainability is at the heart of Meadow Bay Villages because our parks are built around what truly matters, nature, people, and the memories they create together.
Why did Meadow Bay Villages decide to collaborate with Play It Green?
Partnering with Play It Green is a natural step for Meadow Bay Villages in our journey towards a more sustainable future. By collaborating with an organisation dedicated to environmental impact and climate action, we can offer our guests a tangible way to contribute to sustainability, whether that’s through reforestation, carbon offsetting, or greener lifestyle choices. This partnership enhances our commitment to protecting the natural beauty of our parks while also empowering our community to be part of the solution. Together, we can make holidays more meaningful, not just memorable.
What does the future hold for Meadow Bay Villages?
The company’s vision extends to expanding its portfolio and enhancing existing sites. With a leadership team boasting over 30 years of industry experience and backing from long-term institutional investors, Meadow Bay Villages is well-positioned to grow across the UK leisure sector. Their approach emphasises delivering unparalleled quality and service to guests and homeowners alike.
Want to know more about Meadow Bay?
Head over to their website and explore their stunning parks and holiday options.
And if you’re planning a break, there’s good news – every stay now supports reforestation, seaforestation and contributes to Trussell through Climate Positive Bookings.
Luxury, nature, and doing good, all in one booking.
And as a special offer to Play It Green members, you can use PLAYITGREEN10 at checkout for a 10% discount off your sustainable vacation at Meadow Bay Parks (terms and conditions apply).
Quote from Meadow Bay Villages
“Sometimes the smallest change, like planting a tree for every holiday booked, can have the biggest emotional impact. Partnering with Play It Green isn’t just good for the planet; it’s good for the soul. It turns every break into a legacy. That’s the kind of invisible magic we love at Meadow Bay.”
Nikki Rathie, Holidays Director, Meadow Bay Villagess
Quote from Play It Green
“Meadow Bay has taken a brilliant step. They’ve made giving back as effortless as booking a holiday. With Elite Dynamics providing the tech and our team delivering the impact, every stay now restores nature and supports a good cause. That’s the kind of smart, values-led thinking we love. Can’t wait to see what comes next.”
Richard Dickson, Co-Founder, Play It Green
Join Meadow Bay Villages in Taking Sustainable Action
By partnering with Play It Green, you can integrate sustainable action, education, tree planting, mangrove restoration, seaforestation and social impact into your life and business operations. Whether it’s adding nature repair to your sales process, education on sustainability, or strengthening your environmental credentials, the tools and support are there to make it simple.
Every action contributes to restoring the planet.
Want more info before deciding? Click here.
