Sam Handy, VP of design for Adidas Running was very proud of the achievements this collaboration has made.
‘In just over a year we have essentially reduced our personal best for a comparable style of shoe – the Adizero RC3 – by 63 per cent. The key innovation has been the approach and the collaboration. We took the best sustainable materials and then combined that with some very traditional methods of manufacturing, like the stitching seen in the upper of the shoe, to bring the carbon footprint down as much as possible.’
The Futurecraft Footprint will debut this month with a 100-pair raffle for Adidas Creators Club members, followed by a global release of 10,000 pairs later this year, and a full release in early 2022.
‘As a trainer-head myself, I was always aware of the impact my love of footwear has, which is why I always sold my trainers on. Now I am excited to buy my first pair of Futurecraft Footprints. This just goes to show that innovation happens when businesses turn away from competition and turn to collaboration! Well done, Adidas and Allbirds for taking another step to a more sustainable future.’
Richard Dickson – Cofounder, Play It Green.
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