Why Going Green is Essential

Quite simply, it boosts your chances of growing and reduces the risk of failure.

Go green, go greener or go bust. Below is all the supporting research that shows you why signing up to Play It Green is the most simple and impactful act you will do today.

Essential to Business - Benefits

Gain a Competitive Advantage

The biggest consumer groups for the next two decades, Gen Z’s and Millennials, place huge importance on the environment. This is the main reason for the huge shift in the market. They want brands to be engaged on the environment or they shop elsewhere

Attract and Retain Employees

Millennials are the biggest demographic of employees in the country and this group really values sustainable action

A Climate Positive Workforce is an attractive employee benefit that many businesses now highlight in their recruitment packs. A happier valued workforce is more loyal & productive

Meet Consumer Demand

66% of consumers would spend more for a product if it came from a sustainable brand, and 81% of global consumers feel strongly that companies should help improve the environment

Forbes 2022

The Triple Bottom Line is a Proven Winner

“Having a transparent sustainability strategy can reduce costs substantially and can affect operating profits by as much as 60%”

This is due to reduced costs and increased efficiency that is intrinsic to sustainable business

McKinsey 2022

Win Tenders and Stay In Supply Chains

“Companies that focus on sustainability will be in the best position to get valuable new business opportunities as the world moves to more sustainable practices.”

This makes sustainability essential to business

Forbes 2022

Reap the Monetary Rewards

“Companies with high ratings for ESG performance enjoyed average operating margins 3.7 times higher than those of lower ESG performers and provider shareholders with 2.6 times higher annual returns”

Sustainability is rapidly become essential to business

Accenture 2022