AttractMore x Play It Green: New Member

AttractMore x Play It Green: Introduction

Today, we’re thrilled to shine the spotlight on AttractMore, the latest addition to our vibrant community! AttractMore is not just another web design company; they’re revolutionising the digital landscape with their unique commitment to sustainability. AttractMore crafts bespoke, low-footprint websites that are as kind to the planet as they are to user experience.

At the heart of AttractMore’s philosophy is a dedication to reducing the environmental impact of digital presence. Their approach doesn’t just create visually stunning websites, it infuses every project with sustainable practices. From energy-efficient coding to eco-friendly hosting solutions, AttractMore ensures that each website they build minimises its carbon footprint.

Joining forces with Play It Green, AttractMore is taking significant steps on its sustainability journey. They’re actively engaging in our Climate Positive Workforce initiative. This involves educating their employees on sustainability, planting trees for every team member, and supporting impactful charities. This move not only underscores their commitment to environmental stewardship but also enriches their team’s understanding of sustainable practices.

Moreover, AttractMore now benefits from our comprehensive net-zero support, gaining access to our partners and API. This enables them to seamlessly integrate planet repair and social impact initiatives into their services, further enhancing their sustainable offerings.

We had the opportunity to chat with Roger Knight, the visionary behind AttractMore. His insights into creating low-footprint, sustainable websites not only inspire but also challenge the norms of the tech industry. His company is setting new benchmarks for environmental responsibility.

Please, tell us a little about AttractMore

AttractMore is a creative web agency founded in 2006 by me, Roger Knight. I work with several other specialists to create our search engine-optimised, low-carbon websites, bringing together the specific skills needed for each project.

Our small team works closely with clients to create websites that drive results. We pride ourselves on working with integrity, trust, respect, sustainability and determination to help our clients succeed. We are proud to be accredited by the Good Business Charter which underpins our commitment to ethical business practice.

What’s happening now that’s exciting for Attractmore?

Part of my role is to make people aware of the climate impact of the internet in general and of websites in particular. When I first started talking to people about this, most people were surprised to learn that browsing the internet creates greenhouse gases.

What I find exciting is that more people now seem to be aware of the climate impact of the internet and are interested in minimising that impact.

Why did AttractMore decide to collaborate with Play It Green?

The principal aim of AttractMore is to develop effective websites that use the lowest amount of power and so create the smallest amount of greenhouse gases. I am conscious that the sites we create and running the business generally still consume power and I wanted to make sure I effectively compensated for that.

I met Richard Dickson through a mutual contact and I was impressed with what Play It Green has achieved and with their Reduce, Repair, Regive approach. It was immediately apparent to me that this was a hugely worthwhile initiative. Furthermore, I felt that this was the organisation I wanted to team up with. It helps me make my contribution to offsetting the environmental impact of my business.

What does the future hold for AttractMore?

I’m keen to work with more businesses that want to reduce the carbon emissions of their websites and, with greater awareness, there is more interest.  This allows me the opportunity to make a bigger difference.

We have a good deal of experience in this area now but we’re always looking for extra things we can do to limit carbon emissions from websites.

I’d love to see Google and other search engines make low carbon emissions a factor in how websites rank in the search engine results. If that were to happen, I’m sure we’d see many more web agencies taking steps to learn about sustainable web design and we make the internet a lot greener than it is today.


Roger Knight, Founder, Attractmore

“I am very pleased to have come across Play It Green and to have become a member of the community. There are 2 big advantages for me. Firstly, I am confident that my membership is helping in a small way to mitigate the impact of climate change. Secondly, I appreciate the educational articles they produce which increase my awareness of what else I can do to protect the planet”

AttractMore Founder, Roger Knight

Richard Dickson, Co-Founder, Play It Green

“I was introduced to Roger by the amazing Kallum Nicholson and to say we are aligned in values is an understatement. I love the work Roger is doing to help businesses reduce their online footprint by crafting more sustainable and environmentally friendly websites. This is an area that is often overlooked and I am proud that we can collaborate.”

Richard Dickson, Co-Founder, Play It Green
Richard Dickson, Co-Founder, Play It Green

Play It Green: Empowering Your Sustainability Journey

Ready to take your commitment to sustainability to the next level? Play It Green stands as your partner in creating positive environmental change. From educational resources on sustainable practices and signposting to sustainable services to initiatives like tree planting and social giving, Play It Green offers a holistic approach to environmental stewardship. 

Join us in the journey toward sustainability—embrace eco-conscious practices and be a force for positive change in our world. All whilst staying relevant, meeting legislation and aligning with the values of today’s consumers and employees.

Not A Member Yet?

Why Not Join Play It Green for £5 per month
Back to articles
Share this

Find Out More

Discover how your business can thrive sustainably

By submitting you agree to the privacy policy


Follow Us


Follow Us