Awesome Eco Steps: Introduction
Welcome to this week’s sustainability news, where we spotlight the awesome eco steps in sustainability taking place worldwide. The mainstream media often overlooks these inspiring changes, but not us! We’re here to celebrate the incredible efforts driving positive change.
This week, we’re showcasing stories that demonstrate innovation, commitment, and the determination to create a greener future. From groundbreaking projects to inspirational achievements, these stories are sure to motivate you.
Join us as we dive into the latest news and celebrate the efforts being made to protect our planet. Let’s create a ripple effect of positive change together. Read on to find out all about the awesome eco steps happening in the world of sustainable change!
Co-Op Launches their ‘Future Farming Fund’
Co-op and British farmers have teamed up to enhance sustainability on Britain’s farms. The new ‘Future Farming Fund’, launched on 10 July 2024, aims to promote innovation and tackle environmental challenges. Fantastically, projects under this fund, beginning in August, will be spearheaded by Co-op’s Beef and Lamb Farming Group.
Key areas of focus include soil health, biodiversity, and alternative forage crops, alongside initiatives in genetics and data management. The fund’s creation is based on feedback from farmers, ensuring it addresses their most pressing needs.
Joseph Keating, Co-op’s Agriculture Manager, emphasised the importance of supporting British agriculture, stating: “Our new Future Farming Fund has been shaped by what our farmers have told us, and we’re thrilled so many are already engaged with the different projects on offer.”
Furthermore, the fund is part of Co-op’s broader strategy to achieve net-zero emissions by 2040. Resources and financial aid are provided through Co-op and Dunbia, their supplier partner. Claire Martin, Dunbia Agriculture Account Manager, expressed delight in supporting this initiative, which aims to boost innovation and reduce emissions on farms.
Farmers will undertake projects to improve soil health, enhance biodiversity, and explore alternative forage crops, guiding others towards sustainable farming practices. Well done to all involved! Read on to find out what our next story of awesome eco steps is.
Pandora’s Net Zero Target Validated by the Science Based Targets Initiative
Pandora’s journey towards sustainability has reached a significant milestone. On 11th July 2024, the Science Based Targets initiative (SBTi) validated Pandora’s target to become a net-zero business by 2040. Amazingly, this validation underscores Pandora’s commitment to decarbonise at a pace aligned with the Paris Agreement’s goal of limiting global temperature rise to 1.5°C.
To achieve net-zero, Pandora aims to cut emissions by at least 90% across its entire value chain and balance out residual emissions with permanent carbon removal. Furthermore, this follows SBTi’s 2021 validation of Pandora’s target to halve greenhouse gas emissions by 2030. Mads Twomey-Madsen, Pandora’s Senior Vice President of Global Communications and Sustainability, emphasised the urgency of climate action and encouraged partners to join in making a sustainable future a reality.
“By aligning our net-zero target with the SBTi, we confirm our commitment to reduce our carbon footprint significantly,” said Twomey-Madsen. By 2023, Pandora had already achieved a 27% reduction in emissions compared to 2019, primarily by sourcing 100% renewable energy for crafting facilities and using recycled silver and gold.
Pandora’s ongoing efforts include collaborating with suppliers, increasing efficiencies, and pursuing material circularity. The company’s actions set a clear example for others to follow.
Well done, Pandora on taking more awesome eco steps! Read on to find out what our final story of positive change is.
JLR and Pirelli to Roll Out FSC-Certified Natural Rubber Tyres
Jaguar Land Rover (JLR) has partnered with tyre manufacturer Pirelli to use FSC-certified natural rubber tyres across its luxury vehicle range. The initiative will debut on the new Range Rover Electric, with JLR committing to over 250,000 FSC-certified tyres annually.
This collaboration promotes sustainable tyre production, supporting forest preservation and sustainable development. Amazingly, JLR now ensures that the natural rubber in its tyres is traceable through every processing stage to its origin.
The FSC certification verifies that certified material is separated from non-certified material throughout the supply chain, confirming it is sustainably farmed. Andrea Debbane, JLR’s Sustainability Director, stated, “By choosing Pirelli’s FSC-certified tyres, we’re offering high-quality, high-performance tyres while supporting responsible forest management and protecting communities in our rubber supply chain.”
Pirelli’s Head of Sustainability & New Mobility, Matteo Battaïni, praised the partnership, noting that FSC certification ensures forests are managed to preserve biodiversity and benefit local communities.
JLR and Pirelli are also working to increase the sustainable and recycled content of all tyres supplied to JLR. Additionally, JLR has enhanced its global sourcing process to evaluate suppliers on ESG criteria, setting new benchmarks for environmental, societal, and community impact.
Well done, JLR and Pirelli for another collaboration leading to awesome eco steps that will have a positive impact on our planet!
Awesome Eco Steps: Wrap Up
This week’s sustainability news is packed with inspiring advancements. Firstly, Co-op and British farmers are boosting sustainability through their Future Farming Fund. Secondly, Pandora’s commitment to net-zero by 2040 is validated by the Science Based Targets initiative. Lastly, JLR’s partnership with Pirelli introduces FSC-certified tyres, setting a new standard in sustainable luxury vehicles.
These stories demonstrate significant steps toward a greener future, showcasing how innovation and collaboration can drive impactful change. Keep following for more inspiring eco steps and let’s continue making a difference together.
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