Background x Play It Green: New Member

Background x Play It Green: Introduction

Today, we’re excited to highlight Background, the newest member of our eco-conscious community! By creating brands that turn great stories into unforgettable experiences, Background crafts brand strategies, designs, UI/UX and more that not only meet the needs of their clients but also forge lasting customer loyalty.

Their work—spanning brand strategy, graphics, UI + UX design, packaging, and motion—reflects a deep understanding of the importance of sustainable practices in building not just brands, but stories that resonate deeply with audiences. This dedication extends beyond their creative endeavours, emphasising mental health and the importance of nurturing talent and knowledge sharing within the community.

Background has proudly partnered with Play It Green, marking a significant stride in its journey towards sustainability. By engaging with our Climate Positive Workforce initiative, Background is actively contributing to environmental restoration. This includes educating their team on sustainable practices, planting trees for every member, and supporting the charity, Mind, highlighting their commitment to not just environmental stewardship but also mental well-being. Their collaboration with Play It Green also leverages our comprehensive net-zero support.

We caught up with founder, Nick Pomeroy and we were inspired by their holistic approach to branding. His commitment to “design follows data,” prioritising user needs and backing decisions with solid research, sets a new standard for responsible and impactful branding in the industry.

Please, tell us a little about Background

Background was set up to make research-led brand development and web design accessible to organisations that want to change the world. We use a collaborative model, assembling a bespoke team for each individual project. Allowing us to scale up and down as needed, and pass those cost savings on to organisations that make a difference. 

As someone who has a long history of mental health challenges, it’s important to me to champion openness and honesty through all aspects of business and the relationships we build (read my mental health story here). That follows through into our approach to design — all our work is rooted in what audiences truly want, the values they share, and the problems they’re facing. Whether it’s a resonant brand identity or a bespoke website that solves a user’s needs quickly and easily, the design follows the data.

What’s happening now that’s exciting for Background?

We’re partnering with more and more organisations in the UK and beyond who see sustainability and ethical business practices as a core part of what they do. And are excited to be able to grow our services to form long-term creative partnerships that make a real world difference to people’s lives in a time of growing uncertainty and challenge.

Why did Background decide to collaborate with Play It Green?

We’re always looking for ways we can improve our own impact as a small business, from charity donations and pro-bono work, to green tech and sustainability initiatives. So partnering with Play It Green was a no-brainer. We believe the climate crisis is the greatest threat the world is currently facing, and we have a duty to protect the world however we can for future generations.

What does the future hold for Background?

We will continue to support as many change-makers as we can to elevate and expand their impact on our world and society. And as we grow we will keep sustainability and mental health as core values of our business, championing ethical business practices through everything we do.


Nick Pomeroy, Founder, Background

“Running a business ethically isn’t a choice, it’s a necessity. To be able to support the amazing work Play It Green is doing, and play a small part in the long-term future of our planet is a privilege and simply the right thing to do.”

Background Founder, Nick Pomeroy
Background Founder, Nick Pomeroy

Richard Dickson, Co-Founder, Play It Green

“I met Nick at a networking event and we only spoke briefly, but following a longer chat, it was clear that we were very aligned in values! It’s exciting for me to welcome another great value-driven founder and business to our community. I am looking forward to all the positive impact and collaborations that will come from this.”

Richard Dickson, Co-Founder, Play It Green
Richard Dickson, Co-Founder, Play It Green

Play It Green: Empowering Your Sustainability Journey

Ready to take your commitment to sustainability to the next level? Play It Green stands as your partner in creating positive environmental change. From educational resources on sustainable practices and signposting to sustainable services to initiatives like tree planting and social giving, Play It Green offers a holistic approach to environmental stewardship. 

Join us in the journey toward sustainability—embrace eco-conscious practices and be a force for positive change in our world. All whilst staying relevant, meeting legislation and aligning with the values of today’s consumers and employees.

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