EcoSend & Play It Green: For a Greener Future

EcoSend & Play It Green Team Up

More exciting news today as we announce that the team at EcoSend has joined the Play It Green community. EcoSend is a client-conscious email marketing platform. The platform is built on the same technology that powers email campaigns for multi-million dollar businesses. EcoSend is a seamless switch from your current platform, without any concessions at all.

With EcoSend your marketing campaign can have a positive impact on the planet and its people! It’s a simple change any business can make to reduce its footprint and do business in a ‘better way’.

Play It Green caught up with Russell Vaughan, from Eco Send to find out more about the company and what the future holds.

Please, tell us a little about EcoSend.

Mike Berners Lee’s book, How Bad Are Bananas, estimates that a single email can generate up to 26g of carbon emissions.  With  376.4 billion daily emails being projected to be sent by 2025, we decided to launch a new email marketing platform. The platform’s single, profound mission is to eliminate the carbon footprint of email marketing.

EcoSend is committed to tackling the climate crisis by reducing the weight of email campaigns sent through the platform. This is done through optimised emails and advanced segmentation, creating more focused marketing campaigns that also deliver results. In addition, EcoSend automatically plants trees on behalf of each customer to offset the carbon emissions of every campaign.

Why is sustainability important to you?

I asked this question to someone I met at the Better Business Summit in Manchester and her response was, ‘Because I care about the planet.’

I sometimes think the simplest responses are usually the most accurate and the best. It sums up why sustainability is important to me too.

Why did you decide to collaborate with Play It Green?

We look at sustainability as a journey with no fixed destination. Our goal is to constantly improve our knowledge and our business to have the most impact we can. Play it Green’s Climate Positive Workforce initiative gives the team access to premium content so they can level up their own sustainability knowledge. We also have access to partners who can help us with carbon footprint research as we ramp up our investment in research on the carbon footprint of our digital activities. Finally, their tree planting also allows us to rebalance the carbon footprint of more of the team’s activities outside of work.

What does the future hold for EcoSend?

Our mission to eliminate the carbon footprint of email is a big one. We are just getting started, and our goal is to build the best email marketing software in the world, bar none. So we will be investing and innovating with sustainability at the core of every decision we make. We’ll also be investing more in research to help raise awareness of the impact our digital activities have on the climate.


Russell Vaughan, EcoSend

“We’re extremely excited to partner with Play it Green. Their unique approach to sustainability, focused on behaviour change, is going to be a huge benefit to our team members who are going to be equipped with even more knowledge and tools to make a positive impact on the planet.”

EcoSend Russell Vaughan
EcoSend's Russell Vaughan

Richard Dickson, Play It Green

 “As soon as I heard from Russell what EcoSend is doing, I got very excited. As a business, Play It Green is always looking for ways to reduce its carbon footprint. Switching from our current supplier to EcoSend has helped us do this. The fact that the Eco Send team is now part of the Play It Green community as well is even better! Exciting times for sustainable change are ahead.”

Play It Green's Co-Founder, Richard Dickson
Play It Green's Co-Founder, Richard Dickson

If you’re passionate about sustainability and want to take your efforts to the next level, we encourage you to join the Play It Green community. 

For just £5 per month, you’ll have access to a supportive network of like-minded individuals and resources to help you make even more sustainable choices in your daily and working life. 

As well as that you will plant lots of trees and regift to a charity of your choice. Together, we can create a brighter and more sustainable future for all.

Be part of the Climate Solution

Join Play It Green for £5 per month
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