Fallon Holdings x Play It Green: New Member

Fallon Holdings x Play It Green: New Member

Today, we’re excited to introduce Fallon Holdings, the latest fantastic member of the Play It Green community, spearheaded by the innovative Charlotte Fallon. Fallon Holdings is launching an e-commerce platform dedicated to sustainable pet products. Charlotte, known for her previous success in exiting an eight-figure e-commerce platform and her expertise in brand and strategy consulting, brings a wealth of experience and vision to the partnership.

Joining forces with Play It Green, Fallon Holdings isn’t just about offering eco-friendly products; it’s about aligning with a community that embodies a deep commitment to protecting the environment. Through this partnership, Fallon Holdings is taking significant steps towards reducing its carbon footprint. From educating its team and customers about sustainability to actively participating in initiatives aimed at reforestation and supporting vital causes like Dogs4Rescue, this move underscores its pledge to forge a sustainable future.

We were incredibly lucky to catch up with Charlotte Fallon, the visionary behind this venture. During our conversation, Charlotte’s passion for her mission shone through. She shared her aspirations for the e-commerce platform and how excited she is to embark on this journey with Play It Green, echoing her commitment to making a difference in the world through sustainable business practices.

Fallon Holdings Logo

Please, tell us a little about the History and Values of Fallon Holdings

Fallon Holdings encompasses two key business areas, driven by a dedication to sustainability. Our first venture is epaw, an eco-conscious pet brand available at epawpet.com. We offer a range of sustainable pet products, from bamboo water bowls to compostable poo bags, and are launching recycled plastic dog beds this summer. At epaw, we are committed to listening to our customers and developing products that positively impact the environment. We believe in taking small, sustainable steps to reduce our pets’ carbon footprints, making a big difference one step at a time.

Alongside epaw, we operate an advisory and consultancy service. This branch was born from a demand for my expertise, which I love fulfilling! My background includes co-founding and growing a multi-brand e-commerce company right after university, achieving significant success over six years. I consider myself a jack-of-all-trades with extensive experience in problem-solving across various departments, which supported the rapid growth of our company. Although I could position myself as a COO, my real passion lies in assisting startups and scale-ups in their growth, always with a focus on sustainability.

What’s happening now that’s exciting for Fallon Holdings?

We are thrilled to be launching our new line of pet beds made from recycled plastics this summer. Our initial product tests, including bamboo dog bowls and compostable poo bags, were very popular and nearly sold out. The success of these products has us excited and ready to expand rapidly, depending on funding. Additionally, I’m currently advising some innovative tech clients through our consultancy division, which adds to the exciting developments at Fallon Holdings.

Why did Fallon Holdings decide to collaborate with Play It Green?

We chose to collaborate with Play It Green because their mission resonates deeply with our philosophy of initiating change through manageable, sustainable actions. While grand gestures are wonderful, they can be daunting or impractical for many due to cost or complexity. Play It Green offers an accessible way to make a difference, which we find incredibly appealing. Richard and his team’s expertise and the sense of community they foster are particularly inspiring. We’re eager to be part of this journey and contribute to a supportive network that prioritizes sustainability.

What does the future hold for Fallon Holdings?

Looking ahead, Fallon Holdings aims to empower more businesses to scale efficiently and surpass their goals. We envision epaw becoming a household name for eco-conscious pet products. Although our current focus is on products for dogs—since I personally have five and know their needs well—we plan to expand our range to include other pets. We also aim to cultivate a community of like-minded individuals who are passionate about sustainability and can influence the direction of epaw. We see a tremendous opportunity to grow alongside a community that cares deeply about our planet and their pets.


Charlotte Fallon Smith, Founder, Fallon Holdings

“Every step towards sustainability, no matter how small, paves the way for a greener tomorrow. At Fallon Holdings, we’re dedicated to creating meaningful changes that help both our planet and our pets live better. Joining forces with Play It Green is a natural extension of our commitment to not just dream about a better future, but actively build it.

Fallon Holdings Charlotte Fallon Smith, Founder, Fallon Holdings
Charlotte Fallon Smith, Founder, Fallon Holdings

Richard Dickson, Co-Founder, Play It Green

“From the first time I spoke to Charlotte, it was clear that she was a profoundly skilled and successful business person. Not only that, but she holds incredibly strong values when it comes to the environment and social impact. I am truly proud that she has chosen to join the Play It Green community and can’t wait to see what the future holds for our partnership.”

Richard Dickson, Founder, Play It Green
Richard Dickson, Founder, Play It Green

Play It Green: Empowering Your Sustainability Journey

Ready to take your commitment to sustainability to the next level? Play It Green is your partner in creating positive environmental change. From educational resources on sustainable practices and signposting to sustainable services to initiatives like tree planting and social giving. Helpfully, Play It Green offers a holistic approach to environmental stewardship. 

Join us in the journey toward sustainability—embrace eco-conscious practices and be a force for positive change in our world. All whilst staying relevant, meeting legislation and aligning with the values of today’s consumers and employees.

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