Everything starts with transparency and integrity.
When communicating your sustainability journey, if you show integrity and transparency, you build trust and encourage change in others.
By setting examples and clearly and honestly demonstrating your goals, your wins and even your learning experiences, you avoid greenwashing and by changing the culture of your business, you influence your consumers and competitors in a positive way.
If your staff can see the journey and feel part of it, they feel empowered, happier and more engaged with your goals as a business.
Communicating your journey also helps attract and retain better team members.
If your customers can see the journey, they trust and respect you more, it adds value to your brand and increases engagement and sales.
Having a carbon reduction plan, a sustainability policy and a sustainability webpage and producing honest content around the subject is now not just good for the planet, it’s good for business.