Ikonic Technology x Play It Green: Member in Focus

Ikonic x Play It Green: Member in Focus

Welcome to our ‘Member in Focus’ segment, where this week, we spotlight Ikonic Technology, a standout in the Play It Green community and an esteemed player in the IT distribution market. With over twenty years of experience, Ikonic Technology excels as an independent, international distributor, known for exceeding customer expectations.

They are celebrated for their expansive, ready-to-ship IT stock and their prowess in sourcing challenging-to-find items. This is all delivered with outstanding service levels. This commitment to excellence and innovation in IT distribution characterises Ikonic as a leader in their field.

In its sustainability journey with Play It Green, Ikonic has made commendable strides. They began by educating and engaging their workforce through our Climate Positive Workforce initiative. Not only that, but trees are planted for each employee, and money is donated to WWF on their behalf. 

Next, they progressed towards measuring and rebalancing their historical carbon footprint. This initiative reflects their dedication to understanding and mitigating their environmental impact.

Moreover, their commitment extends to a net-zero carbon reduction plan, underscoring their dedication to environmental stewardship. A key highlight of their sustainability efforts is integrating tree planting (and social giving) with each sale of their reconditioned laptops, merging business acumen with ecological responsibility.

Our recent conversation with Matt Trinder, Senior Group Marketing Manager at Ikonic Technology, shed light on their business approach, sustainability endeavours, and partnership with Play It Green. Read on for an insightful article detailing Ikonic Technology’s journey, where they merge IT industry expertise with a profound commitment to environmental sustainability.

Please, tell us a little about the History and Values of Ikonic Technology

Before there was Google, Facebook, or Wikipedia there was Eurosimm, a small family business with a grand vision. That small business would grow and become the roots from which Ikonic Technology Ltd, a business with a turnover of over £100m, which would subsequently become Europe’s premier independent IT distributor.

IT distribution has moved at pace since our inception in 1995 and Ikonic have stayed at the forefront, earning the trust of customers and manufacturers alike.

Our highest value is our customers, and we pride ourselves on our exceptional customer service and product availability, and in recent years, our commitment to enabling our supply chain to become more sustainable.

Ikonic Technology Some of the Ikonic Technology team enjoying a charity walk
The Ikonic team on a practice walk in preparation for their Yorkshire Three Peak Challenge, later in the year.

What’s happening now that’s exciting?

Ikonic are on a continued journey of growth, with the added purpose of sustainability.

We have recently signed an exclusive distribution deal with the leading US charging cart phenomenon, Power Technologies. The partnership maintains our sustainability commitments developed in our Carbon Reduction Plan, thanks to their products Smart Charging feature.

This aspect prevents over charging, which simultaneously reduces battery degradation and increases the lifespan of the charged product, with the bonus of using less electricity!

All wins for sustainability.

Why did you decide to collaborate with Play It Green?

Chris and Richard at Play It Green have been instrumental in enabling the path for our sustainability journey. Their expertise has ensured we take the right steps to meet government led criteria and is helping us to lead the way for sustainable IT distribution with our reseller partners.

Green washing is a major concern and with the help of Play It Green, we have been able to identify and develop the science behind our sustainability and ensure we comply with the utmost integrity whilst avoiding any unintentional claims.

What does the future hold for Ikonic Technology?

Our future is that of the triple bottom line, People, Planet and Profit.

We will continue to commit to our sustainable development and pursue partners that represent those same synergies with sustainable products, and/or commitments to our Carbon Reduction Plan.


Matt Trinder, Senior Group Marketing Manager, Ikonic Technology

“With the help of Play It Green, we have been able to identify and develop the science behind our sustainability and ensure we comply with the utmost integrity. They are a pleasure to work with and their knowledge of sustainability is second-to-none.”

Ikonic Technology Matt Trinder, Senior Group Marketing Manager, Ikonic Technology
Matt Trinder, Senior Group Marketing Manager, Ikonic Technology

Richard Dickson, Co-Founder, Play It Green

“Partnering with industry leading companies like Ikonic was always the dream at Play It Green. To see the positive impact our collaboration is having in terms of education, impact and long term change is exciting to see. The whole Play It Green team is proud of this partnership and the positive impact it has had.”

Richard Dickson, Co-Founder, Play It Green
Richard Dickson, Co-Founder, Play It Green

Play It Green: Empowering Your Sustainability Journey

Ready to take your commitment to sustainability to the next level? Play It Green stands as your partner in creating positive environmental change. From educational resources on sustainable practices and signposting to sustainable services to initiatives like tree planting and social giving, Play It Green offers a holistic approach to environmental stewardship. 

Join us in the journey toward sustainability—embrace eco-conscious practices and be a force for positive change in our world. All whilst staying relevant, meeting legislation and aligning with the values of today’s consumers and employees.

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