According to this amazing company’s CEO and founder, Ethar Alali:
“Recycling has failed to deliver.
Almost 50% of Britain’s plastic waste is exported; council services struggle to recycle anything that isn’t a bottle and contaminants mean a lot of plastics are still sent to landfill or are burned for energy, releasing 1.2 tonnes of CO2 for every 1 tonne of incinerated plastics.
Not only is the material lost, but the embodied carbon, making up to 90% of the emissions footprint accumulated from manufacturing and supply is also lost.
Multiple actors in the supply chain also make circularity difficult to implement and track.
At best, it takes 18 weeks for plastic to make its way into new products.”