KAM x Play It Green: Sustainability Collaboration

KAM x Play It Green

In our latest exciting news, Play It Green is proud to welcome research consultancy KAM to our amazing community. 

KAM are research and insight experts, providing the tools to help hospitality brands understand their customers’ journeys. Using the latest consumer and operator research and insights to help identify the ways in which their customers’ business can improve.

Working with Play It Green, this amazing company is now educating its workforce and rebalancing its footprints. Not only that but the partnership with KAM will be able to help promote sustainability within the hospitality industry.

We recently caught up with their awesome founder, Katy Moses to find out more about her business and what the future holds for KAM.

Please, tell us a little about KAM

KAM is dedicated to providing unparalleled research, analysis and consultancy within the hospitality and food service sectors. 

Our mission is to equip our clients with profound insights, allowing them to make informed, strategic choices that foster growth, innovation and sustainability in their businesses. 

We truly believe that knowledge is power!

KAM works with hospitality brands, food and drink suppliers and a plethora of service providers – ensuring they have valuable and actionable insight that drives purposeful change.

KAM team sharing an industry night out together
The KAM team sharing an industry night out together

Why is sustainability important to KAM?

As a business, our team is incredibly aware of the impact we have on the planet. 

We believe both KAM as a company and the wider food and drink industry have an ethical responsibility to protect the well-being of the environment and the people impacted by the current climate crisis. 

Furthermore, we are well aware that the food and drink industry has a major impact on pollution, deforestation and waste. 

We also know the current climate crisis is already negatively affecting our industry in a number of ways such as droughts, floods, and other natural disasters that continue to disrupt the sector’s raw material supply.

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Why did KAM decide to collaborate with Play It Green?

We speak to 1000s of hospitality customers every month and the ability to make sustainable choices is now really important to many UK consumers. 

They are increasingly aware of the impact that their spending, eating and drinking choices have on our planet and want to make positive choices. 

And that goes for employees too – Generation Z in particular are consciously making decisions on which companies they choose to work for based on sustainability credentials and company ethos. 

Play it Green offered us a great way to make more ethical choices as a company and also offer our hospitality clients a simple and effective way to educate their workforce and enable their customers to positively contribute.

What does the future hold for KAM?

We are increasingly being asked by our hospitality and food service clients to help them better understand how they can build a more sustainable business – their customers and their teams are demanding it.

We are working with clients to develop a research solution focused on ‘sustainability’ which will help them better understand the key changes they need to make within their businesses and venues.

Knowledge is power, so by helping educate the industry as to how important sustainability issues are to their customers and employees, we hope to make our own positive impact.

KAM's team enjoying some hospitality together
KAM's team enjoying some hospitality together


Katy Moses, Founder, KAM

“We’re delighted to be collaborating with Play It Green to help bring sustainability to the forefront of the Hospitality industry. Hospitality customers and also employees are increasingly demanding that the businesses they eat, drink and work in are having a positive impact on the planet. Play it Green gives the restaurants, pubs, bars, hotels we work with a simple way to make a hugely positive impact. As well as benefiting our planet, initiatives like Play it Green can drive loyalty amongst customers and hospitality employees.”.

KAM Founder, Katy Moses
KAM Founder, Katy Moses

Richard Dickson, Co-Founder, Play It Green

“The hospitality industry holds a special place in my heart. So, when I was introduced to Katy by Joby Mortimer from Brakes, I was very nervous. Luckily Katy is an amazing, value-driven person, who does so much for good causes. It’s very exciting to now be collaborating with KAM who are incredibly well respected in the industry. Hopefully, this will be the start of lots more positive impact created through the power of collaboration.

Zedible Play It Green's Co-Founder, Richard Dickson
Play It Green's Co-Founder, Richard Dickson

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