“The new consumer research on sustainability shows there is a huge opportunity for company owners to make their business a force for good.
By doing this they capitalise on the wave of changing values and expectations as sustainability increases in importance to consumers.
Combined with incoming legislation and a desire for transparency, truth and honesty, businesses that embrace the change will most certainly reap the rewards.
On top of this, consumers demand meaningful engagement and authenticity.
It follows that companies will stand out from the competition in relevance and will foster enduring loyalty if they can demonstrate a deep awareness of, and connection to, consumer ideals.
And the biggest threat to a business in 2023 is not embracing sustainability.
Make your business a force for good, as if you don’t you will be playing catch-up for a long time!”
Richard Dickson, Co-Founder at Play It Green