Parka and Boots Photography x Play It Green: New Member

Parka and Boots Photography x Play It Green: Introduction

Today, we’re excited to spotlight Parka and Boots Photography, a new gem in the Play It Green community. 

Parka and Boots Photography specialises in Personal Brand Photography. They provide a tailor-made service for experts who are leaders in their fields and value the impact of professional imagery. This service is perfect for those who are ambitious, passionate about their work, and compassionate towards the world they operate in. It’s designed for individuals and businesses eager to present themselves authentically, highlighting their unique identity.

By joining forces with Play It Green, Parka and Boots Photography is aligning with a community that shares its dedication to sustainability. Through their engagement with Play It Green, Parka and Boots Photography also contributes to initiatives like our Climate Positive Workforce. They are educating their team and taking actionable steps towards reducing their environmental footprint. Their support for reforestation and seaforestation and supporting Sea Shepherd also underlines their commitment to a sustainable future.

In our conversation with Flee Chavasse, it was clear that Parka and Boots Photography is driven by values deeply rooted in sustainability. Flee shared her vision for her company and expressed her excitement for the journey ahead.

Please, tell us a little about the History and Values of Parka and Boots Photography

My photography company is 11 years old now  – it sprang from helping in the art department at a local prep school! In supporting the student’s art projects, I got heavily into my photography once again, after learning all the skills at university! Initially, I was producing pieces of art and presenting them for sale locally in galleries. This led to taking on photography work for events and parties.  In 2019 I took a course about branding and photography and decided to niche.

I began working with business owners to develop their photography to power up their marketing, highlighting the people behind the business and their products.  To do this I take a lot of headshots and action shots, documenting events for my clients. I started as a very small business but I have continued to grow over the years. I also juggle parenting with our 3 children and many pets along the way!

One of my loves is working with people in business (in particular Garden Designers/Food related companies/Wellness experts and Marketing experts among others.  Getting to know all my clients and working with them regularly is the BEST. I love how we all have such different personalities – it’s amazing when my clients’ values are in alignment with my own: collaboration, clear communication, empathy, openness and being true to your authentic self.

Parka and Boots Photography
A team portrait for Sokol Books on the Fulham Road in London

What’s happening now that’s exciting for Parka and Boots Photography?

I am looking forward to another big year for growth – I have been focusing and setting goals for income which in the past I wasn’t so focused on.  Setting these goals has been great for me and increasing my financial growth.  As well as this, I am building a wonderful network on LinkedIn and I continue to receive word-of-mouth referrals.  

I have recently won an award for my branding Photography services from Prestige Awards South East, so I am very pleased with that! I am also taking my teaching of photography online so that is in the pipeline.  Also, I am offering a brand new service taking headshots online, which I feel is a great, green way to work. Saving people time and negating the need to travel!  I work through a specially adapted app, using my clients’ phone cameras. 

Having recently passed a practitioner’s course in NLP (Neuro Linguistic Programming) I am also hoping to fuse creative teaching with mental wellness and helping people to have time that is stress-free.

Why did Parka and Boots Photography decide to collaborate with Play It Green?

I am passionate about looking after our beautiful green and blue planet and often feel a little helpless about how much destruction takes place.  I do as much as I can to help on a personal level – but if there is ever an opportunity to do more, I will take it!  Whether that is through photography or something else! 

When I saw Richard’s post on Linkedin that reached me, I wanted to connect straight away. Becoming a member of this community with people who care for our world was a no-brainer for me!  Richard is passionate about what he does and an incredibly hard worker – it was an easy ‘yes’ to join.

What does the future hold for Parka and Boots Photography?

Continuing to help businesses show off the ‘best versions of themselves’ and improve their visuals for marketing and help increase growth through better connections and visibility.

Growing the teaching element of my business!  I shall also be on the lookout for any conservation projects or work that can lead to great change and make the world a better place. 

I have lots of ideas and goals set in place and I am looking forward to developing and growing my business alongside connecting with others with aligning values.


Flee Chavasse, Founder, Parka and Boots Photography

“Hope is one of the biggest feelings we need in life: Hope for the planet, hope for our businesses, hope for peace, hope for our children’s future.”

Flee Chevasse, Founder, Parka & Boots Photography
Flee Chevasse, Founder, Parka & Boots Photography

Richard Dickson, Co-Founder, Play It Green

“I met Flee via some mutual connections from the ONLE network and as soon as we chatted, it was clear we had shared values and a similar outlook on life. I am really proud that she has chosen to bring her business into the Play It Green community! The work she does creating personal branding through photography is amazing and I hope the leaders in our community see the value in the work she does.”

Richard Dickson, Founder, Play It Green
Richard Dickson, Founder, Play It Green

Play It Green: Empowering Your Sustainability Journey

Ready to take your commitment to sustainability to the next level? Play It Green is your partner in creating positive environmental change. From educational resources on sustainable practices and signposting to sustainable services to initiatives like tree planting and social giving. Helpfully, Play It Green offers a holistic approach to environmental stewardship. 

Join us in the journey toward sustainability—embrace eco-conscious practices and be a force for positive change in our world. All whilst staying relevant, meeting legislation and aligning with the values of today’s consumers and employees.

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