The initiative’s first discount store, Lidl GB, has joined Tesco, Co-op, M&S, Sainsbury’s, and Waitrose. The program covers a total of 60% of the retail grocery sector in the UK.
Lidl has also confirmed that by 2030 it will reduce its operational emissions by 80% compared to 2019 levels.
Ryan McDonell, Lidl’s CEO said:
“As the first UK discounter to work with WWF on this, we’re continuing to demonstrate that affordability and sustainability don’t have to be mutually exclusive.
Sustainability has been core to the Lidl business model for many years. We firmly believe it is our responsibility, through innovation, investment, and active leadership, to build a better future.”