Sustainability Facts: The Power of Going Green

Sustainability Facts for Your Busines

Want some sustainability facts? 

Today, sustainability is not just a buzzword, but a vital component of every business. Because of this, it’s time for us to take responsibility for our actions and reduce our impact on the planet. Sustainability facts reveal that adopting eco-friendly practices can benefit your business, the environment, and society as a whole. Did you know that going green can help you save money, attract customers, and retain top talent? 

By making sustainable changes in your operations, you can improve your company’s reputation and contribute to a better future for all. In this article, we’ve compiled some of the most compelling sustainability research and facts to showcase the importance of making sustainable changes in your business. 

So, let’s dive in and explore the world of sustainability together! Read on to discover how the world is changing, through the latest research.

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Sustainability Facts about Behaviours

There is a great shift in the values and behaviours of consumers and employees when it comes to sustainability and social impact. Furthermore, this can have an impact on your brand value and workforce that will be difficult to reverse if your business isn’t on board and the sustainability facts back this up. Here are some facts from the world’s top researchers.


From 2016 to 2021, Google searches for sustainable products increased by 71%, demonstrating that speaking to environmentally conscious consumers online is a major opportunity.

Price Waterhouse Coopers

77% of people consider a company’s environmental history when making a purchasing decision.

IRI Worldwide

While the cost of living increased globally in 2022, 93% of customers kept up or increased their sustainability purchases.

Stern NYU

Products that are advertised as sustainable have grown 2.7 times faster than those that are not.


Customers are more loyal to brands with more sustainable products in their portfolio (34% return for more) than to brands with fewer sustainable products (27%).

Sustainability Facts - Gen Z and Millenials are driving sustainability as the consumption and employment behaviours show
Gen Z and Millennials are driving sustainability as their consumer and employment behaviours show

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Sustainability Facts about People

As Millennials and Gen Z become the largest spending and employment segments of the market, their influence is becoming stronger and stronger. However, these two generations have different beliefs and values from previous ones. Having been born into a digital age, they think differently. Here are some facts about the different generations.


Generation Z and millennials (1995–2003) rank climate change as their second-most-important worry, right behind the cost of living.

World Economic Forum

When possible, 67% of Generation X (around 1964–1982) and Millennials (born 1983–1994) want to purchase from sustainable brands. This is significantly higher than Baby Boomers (1946–1963) at 45%.

First Insight

90% of members of Generation X (born between 1960 and 1983) are prepared to pay 10% more for a sustainable product.

Simon Kucher

In a survey conducted in 2022, consumers ranked themselves as the most crucial actors in halting the climate crisis (24%), followed by businesses (23%) and global political actors (21%). 

This is a huge opportunity for businesses to provide their customers with the sustainable solutions they now want.

Sustainability Facts - Millennials ranked climate change as their second most important worry
Millennials ranked climate change as their second most important worry

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Sustainability Fact on Why Green is Good for Business

If the facts above haven’t convinced you that sustainability is great for business, offering opportunities to grow and strengthen. Not only that but make a profit in a better and more rewarding way. Here are some facts to demonstrate by sustainable business is just a better way.

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A company’s strong sustainability record increases staff retention rates by 56%, demonstrating the importance of sustainability for attracting and retaining top personnel.


By implementing zero- and low-waste policies, companies can increase their operating profits by as much as 60%.

Harvard Business Review

Brands with higher ESG scores have a reduced cost of capital, according to 90% of studies on environmental, social, and governance aspects (ESG) factors.

University of Trento

Environmentally conscientious firms are twice as likely to survive through their early development as their non-conscious competitors.

Sustainability Facts - A strong sustainability culture increases staff retention by up to 56%
A strong sustainability culture increases staff retention by up to 56%

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Sustainability Facts on Why Being Transparent is Important

At Play It Green we encourage our partners and members to be as transparent as possible when it comes to their business sustainability. With that being said, we don’t just say this because we like it – we say it because it’s really important and the sustainability facts back that up. Explaining your journey to your stakeholders and employees will have a positive effect on your business. Read on to find out why.

Social Media Today

90% of millennials, one of the age groups most committed to sustainable living, think that authenticity is a major factor in their purchasing decisions.

Shift Insight

If they thought a company wasn’t living up to its environmental claims, 40% of individuals said they wouldn’t promote the product to their friends and relatives.


Simply branding your product “sustainable” is no longer sufficient, as 55% of consumers want companies to explain the sustainability credentials of their product in comparison to alternatives.

Social Media Today

Millennials are 30% more likely to unfollow accounts they think are spreading fake content.

Sustainability Facts - Millennials and Gen Z could drop your brand if they see it being inauthentic
Millennials and Gen Z could drop your brand if they see it being inauthentic

Sustainability Facts: That’s a Wrap

We hope this article has shed light on the significance of sustainability facts and the impact they can have on businesses. By taking sustainable actions, companies can reduce their environmental footprint, cut costs, and improve their reputation. Not only that but at Play It Green, we believe that every business can make a positive difference. That’s why we offer a monthly subscription service for companies. For just £5 per person per month, you can take the first step towards creating a sustainable future for your business and the planet. Join us today and let’s work together to make a lasting impact.

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