Second-hand platforms like Vinted and Depop have flourished in the West and helped consumers reduce their footprint.
Unfortunately for the planet, they have lagged behind in China.
Although, in our second sustainability news story, all this appears to be changing!
Fashion Influencer, Xie Xinayan says she is seeing a shift.
“I have witnessed a significant jump in the number of higher-end outlets marketing themselves as ‘vintage’.”
“In every major Chinese town, there are now at least one or two vintage clothing shops.”
This increased interest, says Xie, is influenced to some extent by Japanese retro culture.
“The Japanese were the first to start embracing the idea of vintage apparel before the Chinese,”
Changes are clear to see!