Sustainable Deodorant: Smell Good, Feel Good

Sustainable Deodorant: Introduction

Welcome to this week’s Play It Green Weekly Tip, where we explore the world of sustainable deodorant. If you’re passionate about staying fresh while being kind to the planet, you’re in the right place. Today, we’ll uncover simple yet impactful changes we can all make to embrace sustainable deodorant choices.

By opting for sustainable deodorants, we can reduce our carbon footprint and support eco-friendly practices. These small changes in our daily routines can make a significant difference. Whether you’re a long-time sustainability advocate or just starting your green journey, there’s something for everyone here.

Discover the latest insights on sustainable deodorant alternatives, learn about innovative brands, and find out how you can contribute to a greener future, one swipe at a time. Ready to make a positive change? Keep reading to explore our tips and take your next step towards a more sustainable lifestyle.

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Sustainable Deodorant: A History

In ancient civilizations, people would use various natural substances like herbs, spices, and oils to combat body odour. Fast forward to the 19th century, and the first mass-produced deodorant was introduced, featuring a zinc oxide-based cream.

But it wasn’t until the 20th century that deodorant as we know it today truly took off. Edna Murphey, a U.S. inventor from Philadelphia, Pennsylvania, created and patented Mum, the first modern commercial deodorant, in 1888. After Bristol-Myers acquired the little business in 1931, Helen Barnett Diserens created an underarm applicator based on the recently created ball-point pen in the late 1940s.

In the 1950s, a game-changing invention arrived: the aerosol deodorant. This convenient spray-on formula revolutionised the way people approached personal hygiene. However, as environmental awareness grew, concerns arose regarding the harmful effects of aerosol propellants.


Sustainable Deodorant The first commercial deodorant was invented in 1888
The first commercial deodorant was invented in 1888

Fast forward to the present day, and we find a wide range of deodorant options available, including stick, roll-on, and natural alternatives. People are becoming more conscious of the ingredients they put on their bodies and the impact they have on the environment.

Curious about the environmental impact of deodorant production and usage? Continue reading to discover how our choice of deodorant can contribute to a greener future.

Sustainable Deodorant: Environmental Impact

Did you know that in the US alone, 1.8 trillion deodorants and antiperspirants are used and thrown away each year? This staggering number has a considerable impact on the environment. From the production and packaging to the disposal of empty containers, it all adds up.

Traditional deodorants often contain harmful chemicals like aluminium, parabens, and synthetic fragrances. When we use them, these substances can find their way into the environment, potentially polluting water sources and harming ecosystems.

Another significant environmental challenge posed by deodorants is the issue of packaging. Conventional deodorants often come in plastic containers that contribute to the ever-growing problem of plastic waste.

The production and disposal of these single-use plastic containers generate a significant amount of waste that ends up in landfills or pollutes our oceans and natural habitats.

The production of conventional deodorants and their packaging also contributes to carbon emissions and deforestation.

Sustainable Deodorant Non-Sustainable deodorant has a significant impact on the environment
Non-Sustainable deodorant has a significant impact on the environment

The extraction of raw materials and the manufacturing process also has adverse effects on the environment.

Curious about what to look for when it comes to sustainable deodorant? Stay tuned to discover the key factors in choosing an environmentally friendly option.

Sustainable Deodorants: What to Look For

When it comes to choosing sustainable deodorants, there are a few key factors to consider. First and foremost, look for natural and organic formulations. These products are free from harmful chemicals like aluminium, parabens, and synthetic fragrances, making them safer for both you and the environment.

Next, consider the packaging. Opt for deodorants that come in eco-friendly containers made from recyclable materials or those that utilise minimal packaging. Refillable is even better as this helps reduce waste and promotes a more sustainable approach.

Additionally, check if the brand aligns with sustainable practices and values. Look for certifications or labels indicating their commitment to ethical sourcing, cruelty-free production, and environmentally friendly processes.

Lastly, consider the longevity of the product. Choose deodorants that are long-lasting and effective, requiring fewer applications and reducing overall consumption.

By keeping these factors in mind, you can make informed choices when it comes to sustainable deodorants.

Sustainable Deodorant There are a number of factors to consider when choosing sustainable deodorants
There are a number of factors to consider when choosing sustainable deodorants

Join us in our commitment to a greener future by selecting products that are kind to both your body and the environment. Read on to discover some fantastic sustainable deodorant options that tick all the right boxes!

Sustainable Deodorants: Some of Our Favourite Brands


Our first brand, Wild was the first refillable deodorant in the United Kingdom. In addition to their standard deodorant range, they provide limited edition cases and scents. The refillable case is composed of sturdy aluminium and recyclable plastic (which can be returned to them to be recycled using Terracycle), and the refills are made of bamboo pulp (which can be composted at home). They are carbon negative because they collaborate with ONAMISSION, and this has resulted in the planting of over 300,000 trees and counting.

Sustainable Deodorant Wild's Chocolate Fondue deodorant is simply delicious
Wild's Chocolate Fondue deodorant is simply delicious


Our second brand, Proverb‘s deodorant formulation took three years to perfect, and it is now on its 89th version. Hundreds of 5-star reviews demonstrate that the effort was worthwhile. There are three degrees of deodorant strength to accommodate your skin type and perspiration intensity, as well as three smells and three case options. For refills, the paper and sticker are recyclable and compostable, and the little PET wheel is recyclable; alternatively, collect 6 and return them for free to be reused! Proverb also provides 10% of annual sales to charities important to their hearts, as well as a gift to Plastic Bank for every purchase, eradicating 5 pieces of ocean plastic.

Sustainable Deodorant Proverb's Wild Mint and Eucalyptus is lovely and fresh!
Proverb's Wild Mint and Eucalyptus is lovely and fresh!


Our final featured brand is Fussy which is one of the most effective natural deodorants because it is scientifically proven. Lactobacillus, a small bacteria, is the star of the show. It’s a probiotic that works by gradually limiting the growth of bacteria that cause odours. The refilling case is composed of 100% recyclable recycled plastic, and the deodorant refills are created from waste sugar cane pulp (home compostable). They are a member of 1% For The Planet member, Carbon Neutral Certified, and also B Corp pending.

Sustainable Deodorant Fussy Citrus scent is perfect for spring and summer
Fussy Citrus scent is perfect for spring and summer

If you want to switch to a sustainable deodorant, the time has never been better. Simply head over to Fussy’s website and use code FUSSYFAM at checkout to take advantage of 10% off your order.




Play It Green receives no financial incentive to promote the brands and companies that appear in our weekly tips. We promote them to help people make informed decisions on sustainable choices.

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