Did you know that the fashion industry produces 10% of all humanity’s carbon emissions and is the second-largest consumer of the world’s water supply?
This is mainly because of what we call ‘Fast fashion’.
Fast Fashion is the catwalk trend-inspired clothing that is constantly churned out cheaply and quickly to stores.
Instead of waiting months to buy a designer runway look, fast fashion brands enable you to wear ‘designer looks’ for much less money and within weeks of the original appearing on the catwalk.
But until the 1960s, people only shopped for clothes a few times a year — to change seasons or replace clothes they had outgrown.
H&M and Zara were considered the first “fast-fashion” brands in Europe around the mid to late 20th century.
They became famous for selling affordable, trendy pieces. But today, that affordability has been taken to an extreme.
This high resource use, ultra-low-cost and disposability have led fast fashion to have a terrible impact on the environment.
There are however solutions.
Buying pre-loved is a great way to buy clothes that not only cost less, but have no footprint and save on waste.
But for those people that want ‘new’ clothes, there are companies making clothes with the same values as Play It Green.
One of those companies is Rapanui Clothing.
Founded by Mart and Rob Drake-Knight, Rapanui’s products are made from natural, low impact materials, only using renewable energy.
Everything they make is designed from the start to be sent back when it is worn out.
Once returned, the team at Rapanui will recycle the items in a brilliant ‘circular economy’ model to make new clothing.
Rapanui make clothes for everyone and to celebrate their fantastic vision for fashion, you can take advantage of a great 10% discount.
Simply head over to Rapanui’s website buy something cool and use the code RAPANUI10 at checkout.
‘Rapanui have set an example of how a fashion brand can ‘do things the right way’. From sustainable energy, to a circular model, they tick all the boxes for the climate-conscious consumer.’
Richard Dickson – Co-Founder Play It Green.
Do you want to lower your footprint and help reforest the planet? If so, we would love you to join Play It Green and you can do so by clicking the button below.