Action and transparency are key.
Looking for the perfect solution leads to procrastination and simply put, doing something is infinitely better than doing nothing, so just start.
Focus on what you are doing well, make that part of your sustainability page and go from there.
Once started with something, build a plan, have a framework for the future and publish it whilst making sure that the whole process is transparent to employees, consumers and stakeholders.
It helps to have a Carbon Footprint Report for the business to use as a benchmark and this can then be remeasured yearly to see progress.
Keep the steps simple and achievable and keep the team involved, empowered and engaged.
The trick is lots and lots of small steps over a period of time, after all, Everest wasn’t conquered in one giant stride, or by those that never started, it was conquered by those that got going and kept going simple step after simple step!
Collaboration is also important to sustainability and the ‘green’ community is full of companies and individuals available to help businesses on their sustainable journey.
By doing this and keeping everything transparent, brand value, employee happiness (and thus productivity), consumer loyalty and overall credibility are improved.
None of these changes happens overnight and neither do the rewards, but they do happen and they stick – it’s a case of sustainability makes a business sustainable!