New Initiative: Introduction
At Play It Green, we are excited to announce the ‘1 in 100 initiative‘, an impactful development in our partnership with G4S Secure Solutions (UK). G4S is part of Allied Universal® a leading global security and facility services company. Building on our shared commitment to sustainability, we have launched this impactful joint initiative. The programme aims to rebalance some of the carbon emissions from unavoidable travel through nature repair. By doing so, we contribute positively to the environment and support global ecosystems whilst creating long-term employment.
Strengthening a Sustainable Partnership
Our partnership with G4S showcases how businesses can work together towards a greener future. G4S has been part of our Climate Positive Workforce programme. This demonstrates their dedication to educating on how to reduce their carbon footprint and promoting sustainability and positive social impact within their security operations. The introduction of the “1 in 100” initiative marks a significant step forward in our joint efforts.
Introducing the "1 in 100" Initiative
The “1 in 100” initiative is a simple yet powerful concept adopted by the Property Management division of G4S Secure Solutions (UK). For every 100 miles of unavoidable travel using vehicles running on fossil fuels, G4S will plant one tree (mangrove and sea kelp). This initiative directly addresses some of the carbon emissions from unavoidable travel. Consequently, it transforms an environmental challenge into an opportunity for positive action.
A Diverse Planting Approach
To maximise the environmental and social impact, every three trees planted under this initiative will include:
- One Fruit Tree in Senegal: Supporting local communities through agroforestry. This enhances food security and promotes sustainable agriculture.
- One Mangrove in Kenya: Restoring vital coastal ecosystems. Mangroves protect shorelines from erosion and provide habitats for diverse marine life.
- One Sea Kelp off the Sunshine Coast of Canada: Contributing to marine biodiversity. Sea kelp acts as significant carbon sinks.
By diversifying the types of trees and locations, we address environmental challenges across different ecosystems. Thus, we amplify the positive effects of the initiative.
These projects not only contribute to carbon rebalancing, but they also support biodiversity, local economies, community resilience and create jobs.
Collaborative Efforts for a Greater Impact
The “1 in 100” initiative was developed through close collaboration between Heike Butler, Head of Sustainability at G4S, and our CEO, Richard Dickson. Their shared vision and commitment to sustainability have been instrumental.
Together, they created a programme that helps to rebalance some unavoidable carbon emissions and generates substantial social and environmental benefits globally.
Launch and Future Plans
The initiative recently completed a successful trial with one of G4S’s key accounts. Moreover, the positive reception and immediate impact have set the stage for rolling out the programme across other accounts soon. This expansion will significantly increase the number of trees planted. Therefore, it will enhance our collective contribution to environmental restoration.
Transparent and Secure Contributions
In addition to the nature repair, Play It Green will regive 10% of this cost of each tree planted to G4S’s chosen charity, the WWF. This further extends the positive impact of the initiative.
To ensure transparency and trust, all tree-planting activities are protected by blockchain technology. This innovative approach provides a secure and verifiable record. Thus, it ensures accountability and builds confidence in the programme’s integrity. The growth rates are also recorded and analysed using a specially developed AI to increase transparency even more.
A Model for Corporate Sustainability
G4S’s commitment to the “1 in 100” initiative sets a powerful example. with over 2450 Mangroves, Fruit Trees and Sea kelp already planted, other corporations can see how to make a tangible difference in environmental sustainability. By integrating nature repair into their operations, they demonstrate responsibility for carbon emissions and social impact. Consequently, they promote positive change.
Join Us in Making a Difference
We are proud of our partnership with G4S and the launch of the “1 in 100” initiative. Together, we are taking meaningful steps towards a more sustainable future. We encourage other businesses to consider similar initiatives. By joining us, you can make a lasting environmental impact.
For more information about our programmes and how you can get involved, please contact us using the form above or call or message directly. Let’s work together to make sustainability a cornerstone of business practices worldwide.
Play It Green is dedicated to providing sustainable solutions that are effective and transparent. Through partnerships like the one with G4S, we are making strides towards a greener future.
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